Boston Market is Now Offering Heat & Serve Thanksgiving Meals
Katherine Pendrill — November 16, 2016 — Lifestyle
References: bostonmarket & qsrmagazine
To save consumers from the stress of cooking a Thanksgiving meal from scratch, Boston Market is offering a lineup of Heat & Serve Thanksgiving Meals that can be enjoyed at home. With multiple different options to choose from and all the trimmings included, these meals are the perfect solution for time-pressed families.
The new Heat & Serve Thanksgiving Meals from Boston Market consist of prepared dinners that allow customers to enjoy a flavorful feast without any of the work. While the available options vary by restaurant, there are Thanksgiving meals designed to suit the needs of every family. There are compete meal options that include an entire turkey or spiral sliced ham, catering options for large gatherings and even an a la carte option for those who may only need a few dishes. After the order has been placed, customers simply pick up their chilled dishes and heat them up at home for a quick and easy Thanksgiving dinner solution.
The new Heat & Serve Thanksgiving Meals from Boston Market consist of prepared dinners that allow customers to enjoy a flavorful feast without any of the work. While the available options vary by restaurant, there are Thanksgiving meals designed to suit the needs of every family. There are compete meal options that include an entire turkey or spiral sliced ham, catering options for large gatherings and even an a la carte option for those who may only need a few dishes. After the order has been placed, customers simply pick up their chilled dishes and heat them up at home for a quick and easy Thanksgiving dinner solution.
Trend Themes
1. Convenience-driven Meal Solutions - Providing ready-to-heat Thanksgiving meals offers a convenient alternative for time-pressed families, creating a disruptive innovation opportunity for the food delivery industry.
2. Customized Thanksgiving Menus - Offering various meal options catering to different family sizes and preferences presents a disruptive innovation opportunity for meal kit subscription services to expand into holiday-specific menus.
3. Restaurant Meal Kits - Partnering with restaurants to offer heat & serve meal kits provides a disruptive innovation opportunity for the meal delivery industry, allowing customers to enjoy restaurant-quality meals at home.
Industry Implications
1. Food Delivery - The rise of heat & serve Thanksgiving meal options prompts food delivery services to explore partnerships with restaurants and expand their offerings beyond regular meal delivery.
2. Meal Kit Subscription - Meal kit subscription services can capitalize on the demand for customized Thanksgiving menus by offering pre-portioned ingredients and recipes for different Thanksgiving meals, capturing the holiday-specific market.
3. Restaurant - Restaurants can leverage the popularity of heat & serve Thanksgiving meals by offering meal kits of their own, creating new revenue streams and attracting customers who prefer restaurant-quality meals for the holiday.
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