AFFINESSENCE’s Heart Notes Collection Celebrates Floral, Fruity Accords
Laura McQuarrie — August 20, 2024 — Fashion
References: affinessence & fragrantica
After releasing six fragrances with the Base Notes collection and three fragrances with the Top Notes collection, AFFINESSENCE is continuing its exploration of scent with the Heart Notes collection.
Heart notes, the middle layer of perfumes that emerge after the top notes fade, form the core of the fragrance and last longer to define its overall character. Rose Réglisse and Safran Néroli expressly focus on the allure of floral and fruity accords.
While Rose Réglisse plays with the bold, sweet spiciness of licorice and anise, lush litchi, Grasse rose, magnolia and a delicate, powdery finish of violet, Safran Néroli captivates by pairing its titular notes of saffron and neroli with black tea, honey, davana and ylang-ylang.
Heart notes, the middle layer of perfumes that emerge after the top notes fade, form the core of the fragrance and last longer to define its overall character. Rose Réglisse and Safran Néroli expressly focus on the allure of floral and fruity accords.
While Rose Réglisse plays with the bold, sweet spiciness of licorice and anise, lush litchi, Grasse rose, magnolia and a delicate, powdery finish of violet, Safran Néroli captivates by pairing its titular notes of saffron and neroli with black tea, honey, davana and ylang-ylang.
Trend Themes
1. Middle-layer Fragrance Focus - By spotlighting the heart notes, perfumers can create unique scent signatures that distinguish their brand from top-note-driven competitors.
2. Floral-fruity Accord Innovation - Combining unexpected ingredients like litchi and licorice in fragrance formulations opens the door for novel blends that appeal to niche markets.
3. Extended Longevity Scents - Emphasizing heart notes in perfumes caters to consumers seeking longer-lasting fragrances that maintain their essence throughout the day.
Industry Implications
1. Luxury Fragrance - The use of sophisticated heart notes can elevate a brand's prestige and attract premium customers looking for high-quality scents.
2. Natural Ingredients - Sourcing exotic botanicals like Grasse rose and ylang-ylang can boost the appeal of fragrances aimed at eco-conscious consumers.
3. Niche Perfume Market - Creating bold, unconventional scents using diverse ingredients such as black tea and honey addresses the growing demand for unique and personalized perfumes.
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