Papa John's Has Introduced New Pizzas for Health-Conscious Consumers
Katherine Pendrill — July 24, 2015 — Lifestyle
References: papas-nutritional-calculator & brandeating
Popular pizza chain 'Papa John's' has introduced a new line of low-calorie pizzas for health-conscious consumers. Many consumers have begun watching what they eat and this often means cutting out high-calorie dishes such as pizza. Papa John's sought to make its iconic pizza more accessible for customers by introducing a line of lighter pizza options.
The new pizza options are called 'Papa's Lighter Choices' and a large slice of pizza from this menu contains 300 calories or less. The pizzas are a lighter option because there is a smaller portion of cheese on top. There are a number of different light pizzas to choose from, including the Mediterranean Veggie, the Grilled Chicken & Canadian Bacon and the Hawaiian Chicken.
To further accommodate health-conscious consumers, Papa John's has also added a an online calorie counter, which allows customers to figure out the nutritional content of their pizza.
The new pizza options are called 'Papa's Lighter Choices' and a large slice of pizza from this menu contains 300 calories or less. The pizzas are a lighter option because there is a smaller portion of cheese on top. There are a number of different light pizzas to choose from, including the Mediterranean Veggie, the Grilled Chicken & Canadian Bacon and the Hawaiian Chicken.
To further accommodate health-conscious consumers, Papa John's has also added a an online calorie counter, which allows customers to figure out the nutritional content of their pizza.
Trend Themes
1. Low-calorie Pizza - Opportunity to create innovative low-calorie pizza recipes using alternative ingredients and cooking techniques.
2. Health-conscious Dining - Potential to develop new menus and offerings that cater to the growing demand for healthier food options.
3. Online Nutritional Tools - Disruptive innovation opportunity to create online tools that provide nutritional information for menu items.
Industry Implications
1. Pizza Chains - Ability to leverage the low-calorie pizza trend to attract health-conscious consumers and differentiate from competitors.
2. Food Delivery Services - Opportunity to partner with low-calorie pizza chains and offer healthier options to customers through online delivery platforms.
3. Technology Companies - Potential to develop digital solutions, such as mobile apps or smart kitchen appliances, that help consumers make healthier food choices.
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