This Healthcare Marketing Stunt Informs the Public of Medical Advances
Laura McQuarrie — December 3, 2015 — Marketing
References: www1.imperial.ac.uk & eventmagazine
In order to show the public how medicine is becoming more accessible, convenient and personalized, the National Heart & Lung Institute (NHLI) put together a clever healthcare marketing stunt in London.
Knowing that pop-up shops are incredibly effective at drawing curious people in, a pop-up 'Heart and Lung Convenience Store' was set up inside Hammersmith’s Kings Mall with interactive installations, demos and exhibits. Some of the most entertaining stations included a place to 3D print sections of veins and arteries, as well as a booth to explore some of the microbial components that live in the lungs and a place to enter the Heart and Lung Lottery.
In this space, the public also had the chance to speak directly with heart and lung healthcare specialists who shared some of the most recent developments in modern medicine.
Knowing that pop-up shops are incredibly effective at drawing curious people in, a pop-up 'Heart and Lung Convenience Store' was set up inside Hammersmith’s Kings Mall with interactive installations, demos and exhibits. Some of the most entertaining stations included a place to 3D print sections of veins and arteries, as well as a booth to explore some of the microbial components that live in the lungs and a place to enter the Heart and Lung Lottery.
In this space, the public also had the chance to speak directly with heart and lung healthcare specialists who shared some of the most recent developments in modern medicine.
Trend Themes
1. Interactive Medical Displays - Healthcare marketers can leverage interactive installations to educate the public of medical advances.
2. Pop-up Medical Shops - Pop-up shops can be effective marketing tools for medical institutions to showcase their services to a wider audience.
3. Personalized Healthcare - Medical advancements are enabling healthcare providers to personalize treatments, creating opportunities for healthcare marketers to highlight this trend.
Industry Implications
1. Healthcare Marketing - Healthcare marketing agencies can leverage interactive installations and pop-up shops to educate and engage the public of medical advancements.
2. Medical Education - Educators can use interactive medical displays to provide hands-on learning experiences for students.
3. Healthcare Providers - Healthcare providers can use personalized treatments as a marketing tool to attract patients seeking customized care.
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