HBO's Virtual Voyeurism
Juan Carlos Bonilla — August 4, 2007 — Naughty
References: hbovoyeur
Here is an extraordinary opportunity to indulge in one of your deepest (and creepiest) desires. You can spy on other people when they think no one is watching them. Select a window and let your imagination carry you away -- or create your own story using interesting images and sounds. Take a look at the HBO Web site and discover how dirty your mind really is!
Implications - In recent years, the Internet has changed marketing to the point that consumers are now accustomed to interactive advertising. Any brand or company seeking to capitalize on this movement would be wise to invest in marketing that allows consumers to decide what kind of advertising they view. By doing this, the company shows that they view their relationship with their consumers as a reciprocal one, and engenders goodwill from the purchasing public.
Implications - In recent years, the Internet has changed marketing to the point that consumers are now accustomed to interactive advertising. Any brand or company seeking to capitalize on this movement would be wise to invest in marketing that allows consumers to decide what kind of advertising they view. By doing this, the company shows that they view their relationship with their consumers as a reciprocal one, and engenders goodwill from the purchasing public.
Trend Themes
1. Interactive Advertising - Using marketing strategies that allow consumers to choose what kind of advertising they view presents a disruptive innovation opportunity for brands and companies.
2. Virtual Voyeurism - The rise of virtual voyeurism opens up opportunities for businesses to provide unique and immersive experiences for consumers.
3. Customized Marketing - Investing in personalized marketing approaches that cater to individual consumer preferences can lead to disruptive innovations in the industry.
Industry Implications
1. Advertising - The advertising industry can take advantage of interactive advertising to create more engaging and consumer-centric campaigns.
2. Entertainment - The entertainment industry has the potential to harness the appeal of virtual voyeurism to offer new and immersive experiences for audiences.
3. Consumer Goods - Consumer goods companies can explore customized marketing techniques to cater to individual consumer preferences and create unique market offerings.
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