'Have an Interest in Pinterest' Analyzes the Site's Success
Marie — February 21, 2012 — Pop Culture
References: digsandbox & onlyinfographic
Social networking sites like Facebook and Twitter created new ways for brands and public figures to market themselves to web users, but no site has captured the attention of the online community quite like Pinterest, as the 'Have an Interest in Pinterest' infographic shows.
Created by Lemon.ly for Sandbox, the illustrated graph shows how quickly the virtual pinboard site has risen to popularity, reaching 10 million U.S. unique visits per month -- which is faster than any other "independent site," including Facebook. The premise for the site is simple, but can be a powerful marketing tool for companies and celebs, as it allows users to quickly and easily share a photo or link to a product, article, or even a cooking recipe.
While Twitter and Facebook are commonly used to send links, photos, and videos, Have an Interest in Pinterest shows that an even more direct way of saving and sharing your favorite content is now available, and is already a huge hit -- but be warned, it's also highly addictive!
Created by Lemon.ly for Sandbox, the illustrated graph shows how quickly the virtual pinboard site has risen to popularity, reaching 10 million U.S. unique visits per month -- which is faster than any other "independent site," including Facebook. The premise for the site is simple, but can be a powerful marketing tool for companies and celebs, as it allows users to quickly and easily share a photo or link to a product, article, or even a cooking recipe.
While Twitter and Facebook are commonly used to send links, photos, and videos, Have an Interest in Pinterest shows that an even more direct way of saving and sharing your favorite content is now available, and is already a huge hit -- but be warned, it's also highly addictive!
Trend Themes
1. Pinterest Marketing - Pinterest has emerged as a popular marketing tool for companies and celebs due to its ease of sharing photos and links.
2. Virtual Pinboard Popularity - Virtual pinboard sites like Pinterest are becoming increasingly popular among web users, providing a new avenue for brands to gain exposure.
3. Social Media Photo Sharing - The popularity of Pinterest highlights the growing trend of social media sites centered around photo and link sharing.
Industry Implications
1. Digital Marketing - The rise of Pinterest has created new marketing opportunities for companies looking to engage audiences through photo and link sharing.
2. E-commerce - The ease of sharing product images and links on Pinterest has disrupted the e-commerce industry, creating new ways for businesses to drive traffic and sales to their sites.
3. Social Media - The success of Pinterest demonstrates the potential for disruptive innovation within the social media industry, as more specialized photo and link sharing platforms emerge.
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