Havaianas Mat
laia martinell — January 30, 2008 — Unique
References: havaianas & marketingnews.es
Havaianas is a brand that keeps intriguing me thanks to their non-conventional promotions and PR activities.
Since 1993 the brand has kept surprising the public by proposing trendy and cool flip flops, converting them into one of the major global sales hits and one of the most recognized brands for flip-flops (I prefer to ignore Crocs past summer.)
A pair of exclusive flip flops are often sent to Oscar nominees, as well as key global opinion leaders.
The latest product from the company is a limited edition doormat with a pair of exclusive Havaianas. It's not a metaphor; literally, it is a pair of Havaianas embedded into a colourful doormat. I guess the idea behind it is that you can just pop out from your house, sticking your flip-flops on when you pass by the door. The only thing is that your neighbours must love the idea as much as you do so you can finally end by looking at two empty holes.
Since 1993 the brand has kept surprising the public by proposing trendy and cool flip flops, converting them into one of the major global sales hits and one of the most recognized brands for flip-flops (I prefer to ignore Crocs past summer.)
A pair of exclusive flip flops are often sent to Oscar nominees, as well as key global opinion leaders.
The latest product from the company is a limited edition doormat with a pair of exclusive Havaianas. It's not a metaphor; literally, it is a pair of Havaianas embedded into a colourful doormat. I guess the idea behind it is that you can just pop out from your house, sticking your flip-flops on when you pass by the door. The only thing is that your neighbours must love the idea as much as you do so you can finally end by looking at two empty holes.
Trend Themes
1. Non-conventional Promotions - Opportunity for businesses to think outside the box and come up with unique and creative marketing strategies.
2. Limited Edition Products - Creating limited edition versions of products can help create a sense of exclusivity and drive consumer demand.
3. Embedding Products Into Everyday Items - Incorporating products into everyday items can create a unique and functional user experience.
Industry Implications
1. Footwear - Innovations in the footwear industry can focus on creating trendy and comfortable products that resonate with consumers.
2. Home Decor - Opportunities exist in the home decor industry to create functional and aesthetically pleasing products that add a touch of uniqueness to living spaces.
3. Promotional Products - Businesses specializing in promotional products can explore innovative ways to create memorable and attention-grabbing items that effectively promote brands and products.
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