CFDA Members Design Fashionable Sports Gear for the NFL Foundation
Meghan Young — January 8, 2014 — Lifestyle
References: wwd & refinery29
A person would be hard pressed to picture a rough and tough player in one of these haute couture football helmets. Of course, although made for the game, they were not made to be worn in the game. A fine distinction if there ever was one. Each one was designed by a CDFA member in order to raise funds for the NFL Foundation.
With an impressive roster of Dianne von Furstenberg, DKNY, Marchesa, Nicole Miller and more, the haute couture football helmets are clearly quite eye-catching. While some a little more subdued with simple bold sayings and patterns, others are much more elaborate with floral and skyscraper embellishments. They will be auctioned off on January 15, starting at $248 each, which is a nod to Superbowl XLVIII.
With an impressive roster of Dianne von Furstenberg, DKNY, Marchesa, Nicole Miller and more, the haute couture football helmets are clearly quite eye-catching. While some a little more subdued with simple bold sayings and patterns, others are much more elaborate with floral and skyscraper embellishments. They will be auctioned off on January 15, starting at $248 each, which is a nod to Superbowl XLVIII.
Trend Themes
1. Fashionable Sports Gear - The trend of combining fashion and sports gear presents an opportunity for disruptive innovation in the athletic apparel industry.
2. Fundraising Collaborations - The trend of collaborations between fashion designers and sports organizations creates opportunities for disruptive innovation in the fundraising industry.
3. Haute Couture Merchandising - The trend of creating high-end, limited edition merchandise opens up disruptive innovation opportunities in the luxury goods industry.
Industry Implications
1. Athletic Apparel - The athletic apparel industry can explore disruptive innovation by incorporating fashionable designs into sports gear.
2. Fundraising - The fundraising industry can benefit from disruptive innovation by leveraging collaborations with influential fashion designers for charity events.
3. Luxury Goods - The luxury goods industry can tap into disruptive innovation by creating exclusive, high-end merchandise in collaboration with renowned fashion designers.
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