The Hatch Collection Supports the Every Mother Counts Campaign
Rebecca Byers — May 23, 2012 — Social Good
References: hatchcollection & hatchcollection
Hatch Collection is a socially conscious brand designing stylish clothes for before, during and after pregnancy founded by Ariane Goldman in 2011, during which she personally experienced the struggle to find comfortable and fashionable attire. Originally a 14-piece collection for pregnant women by Goldman, who previously found success with her Twobirds Bridesmaid company, the business has now grown into an online store with plenty of stylish options for expectant mothers.
Hatch has a partnership with the Every Mother Counts campaign, founded and championed by model Christy Turlington Burns. Every Mother Counts is an advocacy group and mobilization campaign aiming to garner support and increase awareness around the issues of global maternal mortality. For every purchase from the Hatch Collection, $5 is donated to Every Mother Counts.
Contact Information
Hatch website
Hatch on Facebook
Hatch on Twitter
Hatch has a partnership with the Every Mother Counts campaign, founded and championed by model Christy Turlington Burns. Every Mother Counts is an advocacy group and mobilization campaign aiming to garner support and increase awareness around the issues of global maternal mortality. For every purchase from the Hatch Collection, $5 is donated to Every Mother Counts.
Contact Information
Hatch website
Hatch on Facebook
Hatch on Twitter
Trend Themes
1. Socially Conscious Maternity Clothing - There is an opportunity for other clothing brands to follow Hatch's example and partner with social advocacy groups to donate a portion of every sale to charitable causes.
2. Fashionable and Comfortable Maternity Wear - There is an opportunity for fashion designers to provide a wide range of stylish clothes that cater to the comfort and body changes that pregnant women experience.
3. Advocacy-driven Campaigns - There is an opportunity for other advocacy groups to partner with fashion brands and create campaigns that not only drive awareness, but also generate donations for their cause.
Industry Implications
1. Maternity Clothing - The maternity clothing industry has an opportunity to expand beyond traditional clothing and provide functional and stylish wear for pregnant women and new mothers.
2. Fashion - The fashion industry has an opportunity to become more inclusive and cater to a wider range of body types, including pregnant women and new mothers.
3. Social Advocacy - The social advocacy industry has an opportunity to partner with businesses, including fashion brands, to generate both awareness and donations for their cause.
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