The Harper's Bazaar Smurfette Spread Features the Blue Lady
Carly Foy — June 30, 2011 — Art & Design
References: harpersbazaar & thegloss
In honor of the upcoming release of the CGI movie, The Smurfs, the Harper's Bazaar Smurfette spread features the blue woman in some of fashion's hottest luxury brands.
The Harper's Bazaar Smurfette shoot shows the fancier side of the blonde. She dons her traditional white dress highly accessorized with pieces by Louis Vuitton, Lanvin, Marc Jacobs and Dolce & Gabbana. The CGI-composed model flaunts handbags, hats and some ferocious designer shoes.
The Harper's Bazaar spread is unique and a must-see for any Smurfs fanatic, young and old.
Implications - When a movie based off an older series, such as Smurfs, is about to be launched, the corporation has to ensure that the movie is on top of everyone's mind. By creating unique campaigns and integrating them into everyday publications such as Harper's Bazaar, companies ensure that their message will be on top of their target demographic's mind.
The Harper's Bazaar Smurfette shoot shows the fancier side of the blonde. She dons her traditional white dress highly accessorized with pieces by Louis Vuitton, Lanvin, Marc Jacobs and Dolce & Gabbana. The CGI-composed model flaunts handbags, hats and some ferocious designer shoes.
The Harper's Bazaar spread is unique and a must-see for any Smurfs fanatic, young and old.
Implications - When a movie based off an older series, such as Smurfs, is about to be launched, the corporation has to ensure that the movie is on top of everyone's mind. By creating unique campaigns and integrating them into everyday publications such as Harper's Bazaar, companies ensure that their message will be on top of their target demographic's mind.
Trend Themes
1. CGI Movie Advertising - By integrating unique campaigns into everyday publications, companies can ensure their message is on top of their target demographic's mind.
2. Luxury Brand Collaborations - Collaborating with luxury brands for fashion spreads can create buzz and appeal to a wider audience.
3. Nostalgic Revivals - Creating content featuring characters from older series can generate excitement and engage both younger and older audiences.
Industry Implications
1. Film and Entertainment - Integrating advertising campaigns into various media outlets helps promote upcoming movies and engage audiences.
2. Fashion and Luxury - Collaborating with fashion brands for magazine spreads can increase brand visibility and attract new customers.
3. Marketing and Advertising - Creating nostalgia-based campaigns can generate excitement and build brand loyalty.
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