Hares Moor Curry Kits Make Cooking Easy
Marissa Liu — June 3, 2010 — Lifestyle
References: haresmoor & theurbangrocer
The Hares Moor Curry Kits allow lazy chefs to quickly make popular Indian dishes such as Rogan Josh, Korma Masala and Timatar Masala without much fuss. Inside a brown bag are critical curry ingredients such as fresh ginger root, garlic, curry leaves, chillies and roasted spices, along with detailed cooking instructions.
Creator Sally Hares came up with the concept while on maternity leave and in search of a hearty and healthy meal that could be prepared quickly. Add canned tomatoes, a onion, meat or tofu and a bowl of rice to Hares Moor Curry Kits and you have something that is definitely more satisfying than take-out.
Creator Sally Hares came up with the concept while on maternity leave and in search of a hearty and healthy meal that could be prepared quickly. Add canned tomatoes, a onion, meat or tofu and a bowl of rice to Hares Moor Curry Kits and you have something that is definitely more satisfying than take-out.
Trend Themes
1. Convenience Meal Kits - There is a growing trend in the food industry centered on meal kits that offer quick, easy preparation and convenience for busy consumers.
2. Health and Wellness - Consumers are increasingly seeking out meal options that are both hearty and healthy, presenting an opportunity for healthy meal kit providers to differentiate themselves in the market.
3. Home Cooking - As more people spend time at home, the demand for easy-to-prepare meal kits that can be cooked at home has increased, presenting an opportunity for meal kit providers to expand their offerings.
Industry Implications
1. Meal Kit Delivery - Meal kit delivery services can benefit from offering a range of quick and easy meal kits, catering to consumers who want convenience and health in their meals.
2. Grocery Retail - Grocery stores can take advantage of the demand for easy-to-prepare meal options by creating their own meal kit lines, building customer loyalty and convenience in their offerings.
3. Food Manufacturing - Food manufacturers can explore the development of more healthy and convenient meal options, targeting consumers who are increasingly looking for hearty, easy-to-prepare meals that can be cooked at home.
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