Hardee’s Thanksgiving in a Box is the Chain's First Seasonal Meal
Katherine Pendrill — November 12, 2019 — Lifestyle
References: businesswire & chewboom
With a growing number of Americans looking for an alternative to the classic turkey and stuffing Thanksgiving dinner, Hardee's has announced the launch of the Hardee’s Thanksgiving in a Box at select test locations in Jacksonville, Florida.
Hardee’s Thanksgiving in a Box is the chain's first-ever seasonal meal and is designed to give consumers a quick and easy alternative to turkey. The holiday meal box will include fresh takes on classic Thanksgiving dishes such as Stuffing Chicken Tenders, Toasted Onion Coated Green Beans, Sweet Potato Waffle Fries, and Savory Chicken Gravy.
The new Hardee’s Thanksgiving in a Box meal was created by the brand after extensive research into American's Thanksgiving habits. As the brand has found, nearly two-thirds of consumers are ready to swap the standard turkey for something else.
Image Credit: Hardee's.
Hardee’s Thanksgiving in a Box is the chain's first-ever seasonal meal and is designed to give consumers a quick and easy alternative to turkey. The holiday meal box will include fresh takes on classic Thanksgiving dishes such as Stuffing Chicken Tenders, Toasted Onion Coated Green Beans, Sweet Potato Waffle Fries, and Savory Chicken Gravy.
The new Hardee’s Thanksgiving in a Box meal was created by the brand after extensive research into American's Thanksgiving habits. As the brand has found, nearly two-thirds of consumers are ready to swap the standard turkey for something else.
Image Credit: Hardee's.
Trend Themes
1. Alternative Thanksgiving Meals - Opportunity for restaurants to offer unique and convenient meal options for customers looking for alternatives to traditional turkey dinners.
2. Seasonal Fast Food Meals - Fast food chains can capitalize on seasonal demand by introducing limited-time meal options that cater to holiday themes.
3. Consumer Preferences for Convenience - Brands can innovate by providing consumers with convenient and ready-to-eat meal solutions, addressing the demand for quick and easy holiday dining experiences.
Industry Implications
1. Fast Food - Fast food chains can adapt their menus to offer seasonal meals, capturing a niche market during holidays.
2. Food Delivery - Food delivery platforms can partner with fast food chains to offer seasonal meal packages, attracting customers who prefer to dine at home during the holidays.
3. Food Packaging - Opportunity for packaging companies to design innovative and convenient packaging solutions for seasonal fast food meals, ensuring freshness and easy transport.
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