Fab.com's SoHo Shop Introduces Its 'Happy Modern' Furnishings
Laura McQuarrie — May 20, 2014 — Marketing
During NYCxDesign, Fab.com launched the its own collection of 'Happy Modern' home furnishings and decor with a SoHo pop-up shop. The aim of Happy Modern is to hit three marks, which include offering quality, original designs and available prices. With its European sofas staring under $1,000, pieces from the Happy Modern collection are set to rival other retailers like CB2, West Elm and IKEA.
The Fab pop-up shop also features a section called 'First Things First,' which features prototypes from designers and students. With enough interest, Fab's team may even produce some of the best pieces.
The shop is set up on Wooster Street in New York and it will be open until the end of June 2014.
The Fab pop-up shop also features a section called 'First Things First,' which features prototypes from designers and students. With enough interest, Fab's team may even produce some of the best pieces.
The shop is set up on Wooster Street in New York and it will be open until the end of June 2014.
Trend Themes
1. Affordable-furnishing Pop-ups - With a growing demand for affordable and trendy home furnishings, there is a disruptive innovation opportunity for retailers to create more pop-up shops in high traffic areas, featuring curated collections that cater to different tastes and budgets.
2. Happy Modern Style - The Happy Modern collection introduces a new style that blends happy colors, bold geometric patterns and modern designs, disrupting a market dominated by minimalist and classic styles.
3. Prototype Showcases - Pop-up shops that showcase prototypes from up-and-coming designers and students present a disruptive innovation opportunity to discover new talent, create buzz around the shop and launch exclusive products in collaboration with these young artists.
Industry Implications
1. Furniture and Home Furnishings - Retailers in the furniture and home furnishings industry can benefit from the pop-up shop trend by offering affordable, trendy and original collections outside of traditional brick-and-mortar stores.
2. Design and Innovation - The trend of showcasing prototypes from up-and-coming designers and students can benefit the design and innovation industry by providing exposure and opportunities for young talent to launch their careers and collaborate with established brands.
3. Retail and E-commerce - The Happy Modern collection presents a disruptive innovation opportunity for retailers and e-commerce sites to offer a unique style that combines quality, originality and affordability, targeting a wider audience of design-savvy and budget-conscious consumers.
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