Amazon's 'Happy Belly' Range is Exclusively Available Online
Katherine Pendrill — August 16, 2016 — Lifestyle
References: campfire-capital & bakeryandsnacks
In an effort to capitalize on the growth of online snack sales, Amazon has launched a new private-label brand called 'Happy Belly.' With a growing number of consumers looking for niche food products, the Internet has become a popular source for purchasing food products. Now Amazon is looking to cash in with its very own online-only snack brand.
Happy Belly is a new private-label brand created by Amazon. The brand includes healthy snack foods such as whole nuts and trail mix, as well as various types of coffee. The brand was made available to Amazon Prime members last month and is now available to all users.
With online snack sales steadily rising, Amazon demonstrates how brands can stay ahead of the curve.
Happy Belly is a new private-label brand created by Amazon. The brand includes healthy snack foods such as whole nuts and trail mix, as well as various types of coffee. The brand was made available to Amazon Prime members last month and is now available to all users.
With online snack sales steadily rising, Amazon demonstrates how brands can stay ahead of the curve.
Trend Themes
1. Online-only Snack Brands - As consumers continue to turn towards the Internet for niche food products, industry players have an opportunity to introduce their own online-only snack brands.
2. Private-label Snack Offerings - As the demand for healthy snack options increases, businesses can capitalize on this trend by creating their own private-label snack products, offering consumers unique options not readily available in traditional brick-and-mortar stores.
3. Expansion of Online Retail - As companies like Amazon continue to push the boundaries of online retail and capitalize on the growth of online snack sales, there is opportunity for other businesses to expand their offerings to new online markets.
Industry Implications
1. Online Retail - With the rise of online snack sales, online retailers such as Amazon and other e-commerce platforms have a unique opportunity to expand their product offerings and tap into new markets.
2. Food Manufacturing - As the demand for healthy snack options continues to grow, there is opportunity for food manufacturers to create private-label brands and introduce new, innovative snack products.
3. Digital Advertising - As more consumers turn to online sources for snack products, there is an opportunity for digital advertisers to target niche audiences and promote new snack brands and products.
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