Hanky Panky Underwear & Saks Offer One-Day Customization Station
Marissa Brassfield — April 10, 2009 — Fashion
References: hankypanky & blog.lelaluxe
On May 2, New York residents will have the opportunity to create a personalized pair of Hanky Panky underwear at Saks Fifth Avenue. The promotion is for one day only and runs from 10 AM to 6 PM.
Naturally, the personalized Hanky Panky underwear is tied with a purchase. You'll need to spend at least $50 in Hanky Panky schwag at Saks to customize one thong; if you spend $100, you'll get to customize two thongs. The customization station will contain crystal letters as well as symbols like peace signs, hearts and stars.
Naturally, the personalized Hanky Panky underwear is tied with a purchase. You'll need to spend at least $50 in Hanky Panky schwag at Saks to customize one thong; if you spend $100, you'll get to customize two thongs. The customization station will contain crystal letters as well as symbols like peace signs, hearts and stars.
Trend Themes
1. Personalized Underwear - There is an opportunity for companies to offer customization services for undergarments creating niche appeal.
2. Temporary Pop-up Shops - One-day only pop-up shops create a sense of urgency for customers and help generate buzz about a brand.
3. Retail Promotion Events - Retailers can offer promotions to boost sales and showcase new products in a unique way.
Industry Implications
1. Fashion and Apparel - Fashion companies can boost sales and create a unique customer experience through pop-up shops and customization services.
2. Retail - Retailers can use promotions and events to increase foot traffic and sales in physical stores.
3. E-commerce - E-commerce companies can replicate the pop-up shop and customization experience through online marketing campaigns.
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