The 'Hanging Around' Sport and Street Magazine Photoshoot is Raw
Jana Pijak — April 25, 2012 — Fashion
References: joinbklyn & thefashionisto
The ‘Hanging Around’ Sport and Street editorial features an eclectic take on athletic wear looks. This shoot was captured by photographer Steeve Beckouet who snaps models Richard Kranzin, Aurel Mertz and Jan Philip Zuelke court side as they prepare to shoot hoops in a street basketball game.
Sporting a slew of vibrantly retro ensembles, the guys each play the eccentric character roles. The ‘Hanging Around’ Sport and Street editorial is lensed against the urban backdrop of Berlin, highlighting a daring wardrobe, outfitted by stylist Bodo Ernle.
The guys pull off punk-worthy piercings and technicolored tresses. These style statements accompany fearless looks from the likes of Carhartt, Cheap Monday, G-Star and Adidas Originals by Jeremy Scott.
Sporting a slew of vibrantly retro ensembles, the guys each play the eccentric character roles. The ‘Hanging Around’ Sport and Street editorial is lensed against the urban backdrop of Berlin, highlighting a daring wardrobe, outfitted by stylist Bodo Ernle.
The guys pull off punk-worthy piercings and technicolored tresses. These style statements accompany fearless looks from the likes of Carhartt, Cheap Monday, G-Star and Adidas Originals by Jeremy Scott.
Trend Themes
1. Eclectic Athletic Wear - Disruptive innovation opportunity: Develop a line of athletic wear that combines retro and punk elements for a unique and daring look.
2. Bold Style Statements - Disruptive innovation opportunity: Create a line of clothing and accessories that allow individuals to make bold style statements through piercings and technicolored tresses.
3. Street Basketball Fashion - Disruptive innovation opportunity: Design a collection of sportswear that fuses street style and basketball aesthetics, catering to the urban fashion market.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce new clothing lines that embrace eclectic and punk elements, catering to consumers seeking unique and unconventional styles.
2. Athletic Wear - Disruptive innovation opportunity: Develop innovative athletic wear that combines retro and urban aesthetics, appealing to consumers who want both performance and style in their sportswear.
3. Photography - Disruptive innovation opportunity: Create photo shoots and editorials that showcase unconventional and daring fashion choices, capturing the attention of fashion enthusiasts and industry professionals.
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