Pizza Hut & Chain Created a Giftable, Collectible Seasoning Duet Box Set
Laura McQuarrie — November 9, 2023 — Marketing
References: pizzahut & stocktitan.net
Pizza Hut teamed up with Chain to create the Collectible Seasoning Duet Box Set, a special treat for pizza lovers that shares two brand-new spice blends and a limited-edition shaker inspired by Pizza Hut's famous lamps.
In the set, there's Pizza Hut's Make it Pepperoni Seasoning inspired by one of the most beloved pizza toppings of all time and this vegan-friendly blend is ready to elevate a variety of snacks and meals, from popcorn to ice cream. Chain's Everything Pizza Shake, serves up the umami flavors of oregano, red pepper flake and parmesan.
The limited-edition Hut Shaker boasts a retro design that pays homage to the pizza chain's stained glass lamps and it can be used with both seasoning blends. "The amount of people who have told me that they used to steal those little glass shakers from Pizza Huts is astounding," said Chain co-founder Nicholas Kraft, "People clearly wanted to bring home those pizzeria flavors, so that's what we've created with The Hut Shaker and these seasoning blends: all the joy and flavors of a meal at Pizza Hut without any of the crime."
In the set, there's Pizza Hut's Make it Pepperoni Seasoning inspired by one of the most beloved pizza toppings of all time and this vegan-friendly blend is ready to elevate a variety of snacks and meals, from popcorn to ice cream. Chain's Everything Pizza Shake, serves up the umami flavors of oregano, red pepper flake and parmesan.
The limited-edition Hut Shaker boasts a retro design that pays homage to the pizza chain's stained glass lamps and it can be used with both seasoning blends. "The amount of people who have told me that they used to steal those little glass shakers from Pizza Huts is astounding," said Chain co-founder Nicholas Kraft, "People clearly wanted to bring home those pizzeria flavors, so that's what we've created with The Hut Shaker and these seasoning blends: all the joy and flavors of a meal at Pizza Hut without any of the crime."
Trend Themes
1. Giftable Seasoning Sets - Creating giftable and collectible seasoning sets allows for a unique and memorable experience for customers, while also increasing brand loyalty and sales potential.
2. Collaborative Brand Partnerships - Collaborating with other brands to create special edition products and collections taps into a wider customer base and increases brand awareness and market reach.
3. Retro Design Revival - Reviving retro designs in product packaging and branding creates a sense of nostalgia, resonates with consumers, and enhances the overall aesthetic appeal of the product.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the creation of unique spice blends and seasoning sets to enhance the flavor profiles of their products and create unique value propositions for customers.
2. Gift and Collectibles - The gift and collectibles industry can leverage the concept of giftable and collectible seasoning sets to offer unique and memorable products that cater to consumers' preferences for personalized gifts and limited-edition items.
3. Food Packaging and Design - The food packaging and design industry can help brands revitalize their packaging and branding by incorporating retro design elements that evoke nostalgia and captivate consumers' attention on store shelves.
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