Gaba Guzik's Hand Cream Packaging Concept Adopts an Unusual Shape
Laura McQuarrie — June 2, 2014 — Art & Design
References: gabaguzik & packagingoftheworld
The inspiration for this unusual hand cream packaging by Gaba Guzik comes from a spiderweb, although it's been abstracted into something much more beautiful. The concept packaging for WOI High Protection Cream is a two part package, consisting of a white cube with cobweb-like cutouts that show slivers of the 3D golden diamond inside, which contains the hand cream itself. When completely closed, the form of the golden diamond is hardly even recognizable, which incites curiosity. The luminous high-protection cream's packaging is presented like a jewel in a treasure chest and users have to work to get at it.
The Belgium-based designer's concept was executed as a mock up in paper, although the use of different materials would likely bring even more interesting textures and luster to the hand cream packaging.
The Belgium-based designer's concept was executed as a mock up in paper, although the use of different materials would likely bring even more interesting textures and luster to the hand cream packaging.
Trend Themes
1. Abstracted Packaging Designs - Exploring packaging designs that are abstracted from everyday objects can create curiosity and intrigue for consumers.
2. Interactive Packaging Experiences - Creating packaging that requires users to engage with it in order to access the product inside can enhance the overall experience and make it feel like a treasure hunt.
3. Luxurious Packaging Materials - Using high-quality materials with interesting textures and luster can elevate the perceived value of beauty products and create a sense of luxury.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can experiment with abstract packaging designs to differentiate their products and attract consumers.
2. Packaging and Design - The packaging and design industry can explore innovative ways to create interactive and engaging packaging experiences for various products.
3. Luxury Goods - The luxury goods industry can utilize luxurious packaging materials to enhance the perceived value of their products and provide a premium experience for customers.
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