Halston & Netflix Recreated Archive Dresses for Modern-Day
Laura McQuarrie — May 15, 2021 — Luxury
References: fashionunited.uk
American luxury brand Halston and Netflix teamed up to create a limited-edition eveningwear capsule collection that takes cues from the new limited series Halston. The collection shares 10 pieces of eveningwear inspired by signature archival designs that have been reinterpreted for modern-day audiences. Pieces in the collection range from $995 to $1,595 and they celebrate the legacy of Roy Halston Frowick, who is credited with single-handedly creating luxury American fashion.
The elegant pieces from the collaboration will be available for pre-order via Halston this summer. The collection will later be available for pre-order through Saks Fifth Avenue and Neiman Marcus before the designs hit retail. The styles within the Halston and Netflix capsule promise to be coveted by fans who are engaged by the new limited series on Netflix.
The elegant pieces from the collaboration will be available for pre-order via Halston this summer. The collection will later be available for pre-order through Saks Fifth Avenue and Neiman Marcus before the designs hit retail. The styles within the Halston and Netflix capsule promise to be coveted by fans who are engaged by the new limited series on Netflix.
Trend Themes
1. Limited-edition Capsule Collections - More brands can collaborate with entertainment companies to create limited-edition capsule collections that cater to engaged fans.
2. Reinterpreted Archival Designs - Brands can modernize their signature archival designs to appeal to modern-day audiences and create new revenue streams.
3. Streaming-inspired Collections - Entertainment companies can leverage their popular streaming shows to inspire fashion collections that can engage their fanbase beyond the screen.
Industry Implications
1. Fashion and Entertainment - Fashion and entertainment industries can collaborate to create innovative collections that blend the nostalgia of the past and the trends of the present.
2. Luxury Fashion - Luxury fashion brands can create limited-edition capsule collections that cater to their most devoted fans and generate new revenue streams.
3. E-commerce and Retail - E-commerce and retail companies can leverage the popularity of exclusive capsule collections to create buzz and drive sales through pre-orders and limited availability.
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