This 'Candy Kittens' Vending Machine Dispensed Tricks, Not Treats
Christopher Magsambol — October 30, 2015 — Marketing
References: prexamples & youtube
One of the more ingenious Halloween pranks this year was executed by gourmet candy retailer Candy Kittens in Shoreditch, London. A seemingly innocent bright pink vending machine offering free sweets lured in passersby for a chance to get free products from the brand.
Little did they know, this vending machine dispensed tricks instead of treats. As each person attempted to reach for an anticipated treat, a dark, hairy, scary hand emerged out of the dispensing tray. This video catches all of those priceless reactions. Candy Kittens was able to execute one of the most hilarious Halloween pranks in recent memory, perfectly capturing people's over-the-top and unrestrained reactions. For those who endured the scare, they were rewarded with a free treat.
Little did they know, this vending machine dispensed tricks instead of treats. As each person attempted to reach for an anticipated treat, a dark, hairy, scary hand emerged out of the dispensing tray. This video catches all of those priceless reactions. Candy Kittens was able to execute one of the most hilarious Halloween pranks in recent memory, perfectly capturing people's over-the-top and unrestrained reactions. For those who endured the scare, they were rewarded with a free treat.
Trend Themes
1. Halloween Prank Marketing - Businesses can execute similar Halloween pranks to attract social media attention and engage with their audiences through humor and surprise.
2. Interactive Vending Machines - Companies can create more engaging and interactive vending machines that offer unique experiences beyond dispensing products.
3. Experiential Marketing - Brands can leverage experiential marketing to create lasting impressions and emotional connections with consumers through immersive and memorable experiences.
Industry Implications
1. Food and Beverage - Food and beverage companies can leverage interactive and entertaining vending machines to attract and retain customers in crowded markets.
2. Advertising and Marketing - Advertising and marketing agencies can help businesses create memorable and shareable Halloween campaigns that generate buzz and virality.
3. Event Planning and Production - Event planning and production firms can help brands design and execute experiential campaigns that leave a lasting impression on participants and create positive brand sentiment.
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