Starbucks' Halloween Dark Night Frappuccino Has Arrived in Japan
Katherine Pendrill — October 17, 2019 — Lifestyle
References: bustle
This year, Starbucks Japan has your festive sweet treat needs covered with its new Halloween Dark Night Frappuccino.
Despite the name, the new Halloween Dark Night Frappuccino is anything but scary. The drink combines a sweet blend of dark cocoa with a red berry sauce made from a mixture of raspberry, cranberry, and strawberry. The result is a dark drink with a swirl of blood-red sauce running through it. If that weren't enough, the drink is also infused with brownies with white chocolate chips.
The Halloween Dark Night Frappuccino is part of Starbucks Japan's new MASQUERADE Party lineup, which also includes the new Halloween Masquerade Raspberry Mocha and the new Halloween Red Night Frappuccino. The former features red berries and white mocha sauce, while the latter is topped with a bright red berry sauce and dark cocoa powder.
Image Credit: Starbucks Japan.
Despite the name, the new Halloween Dark Night Frappuccino is anything but scary. The drink combines a sweet blend of dark cocoa with a red berry sauce made from a mixture of raspberry, cranberry, and strawberry. The result is a dark drink with a swirl of blood-red sauce running through it. If that weren't enough, the drink is also infused with brownies with white chocolate chips.
The Halloween Dark Night Frappuccino is part of Starbucks Japan's new MASQUERADE Party lineup, which also includes the new Halloween Masquerade Raspberry Mocha and the new Halloween Red Night Frappuccino. The former features red berries and white mocha sauce, while the latter is topped with a bright red berry sauce and dark cocoa powder.
Image Credit: Starbucks Japan.
Trend Themes
1. Holiday Frappuccinos - Starbucks' special edition drinks for various holidays have a potential for skilled marketing and social media campaigns.
2. Creative Flavors - Innovative and creative flavors such as combining raspberry, cranberry, and strawberry could appeal to a variety of palettes and carve out a niche market in the beverage industry.
3. Seasonal Menus - Creating seasonal menus can help boost sales and keep customers excited about the brand, leading to potential long-term customer loyalty.
Industry Implications
1. Food and Beverage Industry - Incorporating unique flavors and creative marketing can attract new customers and remain competitive in the crowded beverage industry.
2. Hospitality Industry - Seasonal menus and special edition drinks can provide a unique customer experience that draws crowds and improves overall customer satisfaction in restaurants, cafes, and other food establishments.
3. Candy and Chocolate Industry - Partnerships between beverage and candy companies can lead to cross-promotion and drive sales in both industries during seasonal runs of holiday candy and drinks.
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