The Yankee Candle Halloween Candle Collection is Ready for Fall
Michael Hemsworth — August 28, 2019 — Art & Design
References: yankeecandle & homecrux
The Yankee Candle Halloween Candle Collection has been unveiled by the brand as a new lineup of home decor products that capture the essence of the upcoming season in an aromatic manner.
The collection includes three candles in total such as Haunted Hayride, Trick Or Treat and Witches' Brew, which are all available in a variety of sizes to choose from. The lineup of products also includes themed candle holders that are all circus-themed and have the Boney Bunch performing an array of activities that all center around the candles themselves.
The Yankee Candle Halloween Candle Collection starts at $20 and is a limited-edition fall line that will only be available for a short while.
Image Credit: Yankee Candle
The collection includes three candles in total such as Haunted Hayride, Trick Or Treat and Witches' Brew, which are all available in a variety of sizes to choose from. The lineup of products also includes themed candle holders that are all circus-themed and have the Boney Bunch performing an array of activities that all center around the candles themselves.
The Yankee Candle Halloween Candle Collection starts at $20 and is a limited-edition fall line that will only be available for a short while.
Image Credit: Yankee Candle
Trend Themes
1. Seasonal Candle Collections - Disruptive innovation opportunities include creating unique and themed candle collections for different seasons throughout the year.
2. Aromatic Home Decor Products - Disruptive innovation opportunities involve developing new and innovative ways to infuse scents into home decor products, such as candles, to create immersive sensory experiences.
3. Limited-edition Fall Lines - Disruptive innovation opportunities lie in regularly releasing limited-edition product lines to create excitement and urgency among consumers, encouraging them to make purchases quickly.
Industry Implications
1. Home Decor - Disruptive innovation opportunities exist in incorporating scent-infused products, like candles, into home decor designs and offerings.
2. E-commerce - Disruptive innovation opportunities include creating online platforms for limited-edition seasonal product releases, targeting fragrance enthusiasts and collectors.
3. Retail - Disruptive innovation opportunities involve collaborating with popular brands to release exclusive and limited-edition product lines, driving foot traffic and sales in brick-and-mortar stores.
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