PHB Ethical Beauty Aims to Become an Not-for-Profit Organization
Laura McQuarrie — February 28, 2017 — Eco
References: phbethicalbeauty & wowcher
PHB Ethical Beauty is a UK-based brand that specializes in creating handmade 100% certified Halal cosmetic products that are vegan, not tested on animals, with safe, natural, organic and non-GMO ingredients.
The brand makes everything from restorative hair care sets to aloe vera hand soaps and mineral makeup foundations, with 20% of net profits donated to charities that support the brand's mission to improve the lives of people and animals in the UK and across the world.
As far as why PHB Ethical Beauty chooses to make products that are both vegan and Halal, it calls for them to hold themselves to a higher standard by producing products that are free from cruelty, animal products or by-products, GMO ingredients or alcohols. In all, PHB Ethical Beauty describes itself as a compassionate company that uses eco-friendly packaging and responsibly sourced ingredients.
The brand makes everything from restorative hair care sets to aloe vera hand soaps and mineral makeup foundations, with 20% of net profits donated to charities that support the brand's mission to improve the lives of people and animals in the UK and across the world.
As far as why PHB Ethical Beauty chooses to make products that are both vegan and Halal, it calls for them to hold themselves to a higher standard by producing products that are free from cruelty, animal products or by-products, GMO ingredients or alcohols. In all, PHB Ethical Beauty describes itself as a compassionate company that uses eco-friendly packaging and responsibly sourced ingredients.
Trend Themes
1. Certified Halal Beauty - Opportunity for other beauty brands to offer a Halal line of products.
2. Charitable Donations - Brands can explore philanthropic initiatives and donate a percentage of sales to charity.
3. Ethical and Sustainable Beauty - Creating vegan, cruelty-free, and eco-friendly products can cater to consumers' ethical and environmental concerns.
Industry Implications
1. Beauty and Personal Care - Offers an opportunity for other beauty brands to explore producing ethical and vegan cosmetic products.
2. Charity and Philanthropy - Brands in the charity industry can partner with beauty brands to support good causes.
3. Sustainability and Eco-friendly - This trend can have disruptive innovation opportunities for business in sustainable packaging and responsible sourcing initiative.
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