Suave's Authentic Ad Reveals Tricks Commonly Used in Hair Commercials
Laura McQuarrie — April 6, 2018 — Fashion
High-quality studio lighting, professional stylists and post-production editing all play an essential part in TV magic, especially when it comes to hair campaigns—but in response to the fact that "74% of Millennial women think hair shown in ads is unachievable," Suave set out to create a different kind of haircare campaign.
Suave's new authenticity-focused hair ad not only reveals some of the secrets used in the industry but also shows how its products may be used to create attainable results. For its new ad, Suave tasked its models with styling their own hair, emphasizing how simple products like shampoo and conditioner from the brand can be used for all hair types to create beautiful, achievable styles.
Suave's new authenticity-focused hair ad not only reveals some of the secrets used in the industry but also shows how its products may be used to create attainable results. For its new ad, Suave tasked its models with styling their own hair, emphasizing how simple products like shampoo and conditioner from the brand can be used for all hair types to create beautiful, achievable styles.
Trend Themes
1. Authentic Hair Care Campaigns - The trend of focusing on authenticity in hair care campaigns reveals an opportunity to build trust with consumers by showing realistic results and techniques.
2. Self-styling Models - The trend of featuring models who style their own hair in ads presents an opportunity to showcase the versatility and ease of use of hair care products.
3. Transparency in Advertising - The trend of revealing the secrets of hair care campaigns highlights the opportunity for brands to be more transparent in their advertising and build trust with consumers.
Industry Implications
1. Beauty - The beauty industry can benefit from these trends by creating more relatable and achievable hair care campaigns that resonate with consumers while building trust and loyalty.
2. Marketing - The marketing industry should pay attention to these trends and promote more transparent and authentic advertising approaches to appeal to consumers who seek truthful messaging and outcomes.
3. Retail - The retail industry can leverage these trends by showcasing how their hair care products work on diverse hair types and how they can be used for different styling needs, which appeals to broader audiences who value authenticity and simplicity.
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