The Haier 3D Missing Milk Ad Introduces an Expansive Fridge
Amelia Roblin — January 11, 2011 — Lifestyle
References: saatchi & adsoftheworld
Marketing firms like BBR Saatchi & Saatchi have developed the Haier 3D Missing Milk ad with a healthy glass of humor and nostalgia. Using the pop culture image of a missing person bulletin on the side of a milk carton, this advertising agency flips it around with a snapshot of the creamy beverage container as the vanished victim.
The clever Haier 3D Missing Milk campaign actually aims to promote a Haier refrigerator that is reputedly "extremely spacious." Despite the milk carton being one of the larger food items in the fridge, Haier 3D may even cause you to lose sight of it due to how large it is.
The clever Haier 3D Missing Milk campaign actually aims to promote a Haier refrigerator that is reputedly "extremely spacious." Despite the milk carton being one of the larger food items in the fridge, Haier 3D may even cause you to lose sight of it due to how large it is.
Trend Themes
1. Humorous Advertising - Leveraging humor and nostalgia in advertising campaigns to engage consumers and create brand recognition.
2. Interactive Marketing - Using interactive elements in advertisements to captivate audiences and promote product features.
3. Experiential Advertising - Creating advertising campaigns that provide a unique and immersive experience for consumers.
Industry Implications
1. Appliance Manufacturing - Opportunities for appliance manufacturers to create innovative and spacious designs that meet consumer needs.
2. Marketing and Advertising - Innovations in advertising techniques and strategies to capture consumer attention and drive brand awareness.
3. Food and Beverage - Opportunities to enhance packaging and branding for food and beverage products to stand out in the market.
3.6
Score
Popularity
Activity
Freshness
