Hafta Have Helps Users Save Money While Buying What They Want
Jana Pijak — April 8, 2016 — Tech
Hafta Have is a newly launched shopping app that bridges e-commerce and in-store buying experiences. Founded by Amanda Latifi and Valeriia Tyshchenko, the platform is designed to help users save money while ultimately getting what they want.
While online shopping is synonymous with convenience and can often lead to better deals overall, an in-store visit provide peace of mind for those who wish to try something on before buying it. Hafta Have's mission is to bridge this gap by allowing users to scan in-store clothing tags via their smartphone. Once done, a user can enter their desired size and color in order to monitor the item's online availability. In addition to being able to compare pricing, users will be alerted if an item they are watching goes on sale.
“You went into a specific store and for whatever reason you didn’t make that purchase that day — our whole model is to keep [you] in that decision journey until the item goes on sale," says founder Amanda Latifi when describing the strategy behind her intuitive platform.
While online shopping is synonymous with convenience and can often lead to better deals overall, an in-store visit provide peace of mind for those who wish to try something on before buying it. Hafta Have's mission is to bridge this gap by allowing users to scan in-store clothing tags via their smartphone. Once done, a user can enter their desired size and color in order to monitor the item's online availability. In addition to being able to compare pricing, users will be alerted if an item they are watching goes on sale.
“You went into a specific store and for whatever reason you didn’t make that purchase that day — our whole model is to keep [you] in that decision journey until the item goes on sale," says founder Amanda Latifi when describing the strategy behind her intuitive platform.
Trend Themes
1. Bridging E-commerce and In-store Experiences - Opportunity for innovative platforms to create seamless shopping experiences that combine the convenience of online shopping with the confidence of in-store browsing.
2. Mobile Scanning for Real-time Inventory Updates - Emerging trend of using smartphone scanning technology to enable users to track in-store items, monitor availability, and receive alerts for price drops.
3. Personalized Shopping and Price Comparison - Increasing demand for apps that offer personalized product recommendations, price comparisons, and notifications for deals and discounts.
Industry Implications
1. Retail - Disruptive innovation opportunity for retailers to integrate digital technologies and create a seamless shopping experience that blends online and in-store channels.
2. Mobile Technology - Opportunity for mobile technology companies to develop scanning apps and platforms that enable real-time inventory tracking and personalized shopping experiences.
3. E-commerce - Innovation opportunity for e-commerce platforms to enhance user engagement by offering personalized recommendations, price comparisons, and deal alerts.
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