Jeremy Gutsche — September 9, 2006 — Lifestyle
References: freebeer.org & wired
A Danish beer company has released its recipe hoping drinkers will hack and customize the beer. This idea is inspired by open sourced software. The first patch of 2,850 large bottles sold out immediately.
"The project, originally conceived by Copenhagen-based artist collective Superflex and students at the Copenhagen IT University, applies modern free software / open source methods to a traditional real-world product - namely the alcoholic beverage loved and enjoyed globally, and commonly known as beer." - FreeBeer.org
"The project, originally conceived by Copenhagen-based artist collective Superflex and students at the Copenhagen IT University, applies modern free software / open source methods to a traditional real-world product - namely the alcoholic beverage loved and enjoyed globally, and commonly known as beer." - FreeBeer.org
Trend Themes
1. Customizable Food - Opportunities for creating customizable food and beverage products that allow consumers to personalize their experience.
2. Open Source Products - The rise of open source methods applied to physical products, enabling collaboration and customization by consumers.
3. Hacking Consumer Goods - Innovation opportunities in allowing consumers to modify and hack everyday goods to cater to their specific preferences and needs.
Industry Implications
1. Beverage Industry - Disruption potential in the beverage industry by introducing customizable beer and other drinks that consumers can modify.
2. Food Manufacturing - Exploring the application of open source methods in the food manufacturing industry to allow consumers to customize food products.
3. Consumer Electronics - Adapting the concept of hacking and customization from software to physical consumer electronics, allowing users to personalize their devices.
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