The H. Stern Katie Holmes Campaign Flaunts Enviable Adornments
Regan Canie — January 13, 2012 — Marketing
References: socialitelife & huffingtonpost
The new H. Stern Katie Holmes campaign features the usually-reserved starlet taking a sensual dip in a body of water that definitely isn't Dawson's Creek.
H. Stern, the renowned jewelery company, has snagged the talented Mrs. Tom Cruise as their leading lady so they had her sport their silver and gold accessories paired with very little else. The barely bikini-clad beauty looks like pure perfection, posing in the water with of a serene beach background, Holmes definitely proves she still has what it takes to turn heads.
When the smokin' celeb signed on to star in the H. Stern Katie Holmes campaign, who would've thought she'd become not just the face, but the body of the brand too!
H. Stern, the renowned jewelery company, has snagged the talented Mrs. Tom Cruise as their leading lady so they had her sport their silver and gold accessories paired with very little else. The barely bikini-clad beauty looks like pure perfection, posing in the water with of a serene beach background, Holmes definitely proves she still has what it takes to turn heads.
When the smokin' celeb signed on to star in the H. Stern Katie Holmes campaign, who would've thought she'd become not just the face, but the body of the brand too!
Trend Themes
1. Celebrity Endorsements - Companies can utilize celebrity endorsements, like H. Stern with Katie Holmes, to reach a wider audience and create a buzz around their products.
2. Luxury Marketing - Brands can create a luxurious image and appeal to consumers' desires for high-end products, like H. Stern's use of high-quality materials and celebrity models in their advertising campaigns.
3. Sensual Imagery - Companies can use sensual imagery, like H. Stern's campaign featuring Katie Holmes in a bikini, to create a memorable ad campaign that catches consumers' attention and promotes their products.
Industry Implications
1. Jewelry - Jewelry companies can follow H. Stern's example and use celebrity endorsements and luxurious marketing to promote their high-end products and appeal to a wider audience.
2. Fashion - Fashion brands can create memorable ad campaigns and promote their clothing with sensual imagery and the use of celebrity models, like H. Stern's campaign with Katie Holmes.
3. Beauty - Beauty companies can use celebrity endorsements and luxurious marketing to promote their high-end makeup and skincare products, similar to H. Stern's campaign with Katie Holmes promoting their jewelry.
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