The H & M x Brick Lane Bikes Clothing Collection is Functional
Katie Pagnotta — February 12, 2013 — Fashion
References: bricklanebikes & highsnobiety
The H & M x Brick Lane Bikes clothing and accessories collection consists of comfortable, chic and affordable bike gear for cycling enthusiasts.
Brick Lane Bikes is a U.K. label that prides itself on its impeccable attention to detail and craft. Cycling is more than just a sport and more of a lifestyle. H & M has partnered up with the street savvy brand for a stunning collection. The stylish series is inspired by vintage and modern high performance biking apparel. The result is a hybrid collection of wearable pieces. The garments are ideal for cycling and can easily transition off the bike. Must-purchases are the multicolor golf shirts. An added bonus is that each piece from the series is made from sustainable materials.
The H & M x Brick Lane Bikes collaboration is ready for a spin.
Brick Lane Bikes is a U.K. label that prides itself on its impeccable attention to detail and craft. Cycling is more than just a sport and more of a lifestyle. H & M has partnered up with the street savvy brand for a stunning collection. The stylish series is inspired by vintage and modern high performance biking apparel. The result is a hybrid collection of wearable pieces. The garments are ideal for cycling and can easily transition off the bike. Must-purchases are the multicolor golf shirts. An added bonus is that each piece from the series is made from sustainable materials.
The H & M x Brick Lane Bikes collaboration is ready for a spin.
Trend Themes
1. Sustainable Fashion - Opportunity to create more affordable and eco-friendly cycling attire.
2. Fashion-tech Integration - Potential to incorporate innovative technologies into cycling gear for enhanced functionality and style.
3. Athleisure Trend - Chance to tap into the growing demand for versatile and fashionable activewear.
Industry Implications
1. Sportswear Manufacturing - Opportunity to develop cutting-edge cycling apparel that combines performance and style.
2. Sustainable Materials - Growing market for eco-friendly fabrics and materials in the fashion industry.
3. Fashion Retail - Potential to expand product offerings with functional and stylish cycling clothing.
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