The Gymshark x Gold's Gym Line Shares New Workout Wear
Laura McQuarrie — May 10, 2018 — Marketing
References: facebook & prnewswire
The new Gymshark x Gold's Gym line introduces new performance apparel for men and women that converges the heritage of Gold's Gym's with Gymshark's contemporary style. The collection of athletic pieces boasts unique colors and tonal logos with silhouettes that reflect of-the-moment styles that help to accentuate the body.
For a limited time, the performance pieces from the Gymshark x Gold's Gym collaboration will be available online through Gymshark. To kick off the launch of the new line, Gymshark and Gold's Gym will be hosting a pop-up event at Gold's Gym Venice, where people will have the chance to purchase performance workout gear before it is officially available online.
The rise of streetwear style and athleisure has inspired many unlikely fashion collections to be released—from discount grocery stores and fast food chains alike—making it possible for any company to offer a limited range of lifestyle products.
For a limited time, the performance pieces from the Gymshark x Gold's Gym collaboration will be available online through Gymshark. To kick off the launch of the new line, Gymshark and Gold's Gym will be hosting a pop-up event at Gold's Gym Venice, where people will have the chance to purchase performance workout gear before it is officially available online.
The rise of streetwear style and athleisure has inspired many unlikely fashion collections to be released—from discount grocery stores and fast food chains alike—making it possible for any company to offer a limited range of lifestyle products.
Trend Themes
1. Collaborative Performance Apparel - The trend of collaborative performance apparel between established and up-and-coming brands provides opportunities for disruptive innovation in the fashion industry.
2. Athletic Wear for Body Accentuation - The trend of athletic wear that accentuates the body creates opportunities for disruptive innovation in the fitness industry through the introduction of smart fabrics and personalized sizing.
3. Pop-up Retail Experiences - The trend of pop-up retail experiences provides opportunities for disruptive innovation in the retail industry through immersive and unique customer experiences.
Industry Implications
1. Fashion - The fashion industry has opportunities for disruptive innovation through the collaboration of established and up-and-coming brands to introduce limited edition product lines.
2. Fitness - The fitness industry has opportunities for disruptive innovation through the use of smart fabrics in athletic wear and the introduction of personalized sizing options for consumers.
3. Retail - The retail industry has opportunities for disruptive innovation through the creation of immersive and unique pop-up retail experiences to engage customers and drive sales.
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