These Gwyneth Paltrow Coach Ads Show the Actress in a Natural Light
Souzan Michael — July 20, 2011 — Fashion
References: finance.yahoo & fashionologie
Back in April, it was announced that Gwyneth Paltrow Coach ads were on the way and now, the first behind-the-scenes photos have been released. After being seen at the Coach headquarters with the company's creative director Reed Krakoff, it was revealed that the A-list actress was chosen to be a Coach ambassador and serve as the face of an international ad campaign. Krakoff called Paltrow "a natural choice" for the campaign.
The Gwyneth Paltrow Coach ads are set to appear only in certain European and Asian markets, where the company wishes to expand its brand. The campaign will start to run in time for fall 2011 and spring 2012 fashion campaigns and also happens to coincide with Coach's 70th anniversary.
Gwyneth Paltrow has called Coach "the quintessential New York brand."
The Gwyneth Paltrow Coach ads are set to appear only in certain European and Asian markets, where the company wishes to expand its brand. The campaign will start to run in time for fall 2011 and spring 2012 fashion campaigns and also happens to coincide with Coach's 70th anniversary.
Gwyneth Paltrow has called Coach "the quintessential New York brand."
Trend Themes
1. Celebrity Brand Ambassadors - Opportunity for brands to collaborate with influential celebrities to expand their market reach.
2. International Market Expansion - Potential for companies to target European and Asian markets for brand growth and increased sales.
3. Anniversary Marketing Campaigns - Chance for companies to leverage milestone anniversaries as an opportunity to promote their brand and engage customers.
Industry Implications
1. Fashion and Luxury - Fashion brands can explore partnerships with celebrities to enhance their brand image and capture new customer segments.
2. Advertising and Marketing - Opportunity for advertising agencies to develop campaigns for brands targeting international markets and leveraging celebrity endorsements.
3. Retail - Retailers can capitalize on anniversary celebrations to create special promotions and attract customers.
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