This GUM Toothbrush Makes Bathroom Time Connected and Fun
Charlotte Joyce Kidd — October 20, 2015 — Tech
References: gumplay.jp & blogs.wsj
The GUM toothbrush brand believes that personal grooming and dental hygiene don't have to be boring or a waste of time. With a new connected GUM toothbrush device, they are making sure that bathroom users never have to be deprived from a stream of music, news and social media, no matter what they are doing or where they are.
Now available in Japan, the smart GUM toothbrush is in fact a Bluetooth-enabled device that attaches itself to any ordinary toothbrush, turning a plain tooth-cleaning implement into a source of connectivity. The GUM toothbrush gadget not only provides in-bathroom entertainment, it also sends dental hygiene information to a connected app in the user's smartphone.
GUM toothbrush users can listen to the morning news while they brush their teeth, as well as easily monitor their tooth-brushing habits, making bathroom time more productive than ever.
Now available in Japan, the smart GUM toothbrush is in fact a Bluetooth-enabled device that attaches itself to any ordinary toothbrush, turning a plain tooth-cleaning implement into a source of connectivity. The GUM toothbrush gadget not only provides in-bathroom entertainment, it also sends dental hygiene information to a connected app in the user's smartphone.
GUM toothbrush users can listen to the morning news while they brush their teeth, as well as easily monitor their tooth-brushing habits, making bathroom time more productive than ever.
Trend Themes
1. Connected Bathroom Devices - There is an opportunity to create other connected devices for the bathroom to enhance user experience.
2. Multi-purpose Devices - Incorporating multiple functions into a device could be an innovation opportunity for personal grooming and beauty products.
3. Personalized Grooming Technology - Customizing grooming technology to personal preferences and habits could also create a disruptive innovation in the industry.
Industry Implications
1. Personal Grooming Products - Other personal grooming product companies could consider incorporating connected technology to their products for a new market.
2. Beauty Products - Beauty companies could expand their market by incorporating multi-functional devices in their products.
3. Health & Wellness - Innovative technology could improve personal health and wellness in other areas of the bathroom beyond toothbrushing.
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