Guido Daniele Turns Five Fingers into Animals and Architecture
Harris Jay Rosenberg Alterman — January 31, 2012 — Marketing
References: guidodaniele & bitrebels
Daniele Guido is an artist who specializes in hand and body painting and often does work for advertising. This particular campaign done for AT&T features limbs being used as building structures, landscapes and mythical creatures. Arms have been transformed into the Eiffel Tower, Big Ben, elephants and event Toucans. Another picture displays a forest of painted hands as a scaled iguana creeps through the fingery jungle.
Guido Daniele is a true master with a paintbrush, but would choose hands over canvas any day.
Guido Daniele is a true master with a paintbrush, but would choose hands over canvas any day.
Trend Themes
1. Body Painting - Disruptive innovation opportunity: Exploring new techniques and materials for body painting to create intricate and realistic designs.
2. Advertising Campaigns - Disruptive innovation opportunity: Utilizing unique and creative approaches in advertising campaigns, such as transforming body parts into recognizable landmarks and animals.
3. Artistic Specialization - Disruptive innovation opportunity: Focusing on niche artistic specializations, like hand and body painting, to cater to specific client demands and differentiate from traditional mediums.
Industry Implications
1. Art - Disruptive innovation opportunity: Integrating body painting as a recognized and respected art form, pushing the boundaries of creativity and blurring the line between fine art and commercial work.
2. Advertising - Disruptive innovation opportunity: Experimenting with unconventional advertising techniques that incorporate visual illusions and body art to capture audience attention and create memorable campaigns.
3. Special Effects - Disruptive innovation opportunity: Collaborating with body painters like Guido Daniele to enhance special effects in film, television, and theater, creating visually captivating and immersive experiences.
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