The Croquette Awards Celebrate Guerrilla Advertising
Zeynep Zilelioglu — July 18, 2009 — Unique
References: croquetteawards
Croquette Awards is the first international event that awards guerrilla marketing. The event exhibits the best examples of alternative marketing from all around the world.
The competition is open to everyone. Your age, nationality, color, or agency have nothing to do with it! Except for one category, the Old Croquette. This category is a tongue-in-cheek reference to the Young Lions in Cannes Advertising Awards. “Old Croquette” is a category for creatives of 45 years and above.
With a main division of online and offline, categories include ambush, urban intervention, ambient marketing, viral and interactive. The jury consists of creatives from guerrilla agencies around the world as well as global ad agencies in Portugal. The mission of Croquette is to show that it’s not the big budgets that matter but good idea. The awards ceremony will take place on July 24th in the idea’s birthplace, Lisbon.
Croquette Awards are created by guerrilla agency Torke and Lisbon Ad School.
The competition is open to everyone. Your age, nationality, color, or agency have nothing to do with it! Except for one category, the Old Croquette. This category is a tongue-in-cheek reference to the Young Lions in Cannes Advertising Awards. “Old Croquette” is a category for creatives of 45 years and above.
With a main division of online and offline, categories include ambush, urban intervention, ambient marketing, viral and interactive. The jury consists of creatives from guerrilla agencies around the world as well as global ad agencies in Portugal. The mission of Croquette is to show that it’s not the big budgets that matter but good idea. The awards ceremony will take place on July 24th in the idea’s birthplace, Lisbon.
Croquette Awards are created by guerrilla agency Torke and Lisbon Ad School.
Trend Themes
1. Guerrilla Marketing - The Croquette Awards signal opportunities for businesses to explore creative and unconventional marketing methods that can make an impact.
2. Alternative Marketing - Untraditional advertising continues to grow and become a more acknowledged alternative to big-budget and more traditional approaches.
3. Cross-agency Collaboration - The Croquette Awards demonstrate the potential for agency partnerships, exchanges of ideas, and pooling of resources to achieve creative and effective advertising techniques.
Industry Implications
1. Advertising - The Croquette Awards create new outreach opportunities and challenge established industry norms by recognizing innovative and offbeat marketing strategies.
2. Marketing - The Croquette Awards may inspire new cutting-edge marketing approaches and the development of creative and engaging campaigns.
3. Design - The Croquette Awards showcase the rising trend of incorporating design-focused aesthetics with creative advertising strategies, paving the way for unconventional and striking visual messaging.
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