Keep Warm While Looking Chic with the Gucci Aviator Hat
Leslie Chen — June 29, 2011 — Luxury
References: neimanmarcus
For those luxury lovers who also like to keep it casual, the Gucci Aviator Hat is the perfect solution. The hat features the brand's signature monogram all over in your choice of brown or black.
Capturing the essence of Gucci while still being completely comfortable and boasting the ability to keep you warm, the Gucci Aviator Hat brings you the best of both worlds. It also has a buckle strap on the chin to add a classic equestrian feel.
Complete with fur lining on the inside, the Gucci Aviator Hat is every bit luxurious as it is cozy.
Implications - Customers are seeking out an element of luxury in their purchases. Everyday products which feature some sort of prestige are appealing to consumers who can't afford the highest quality. Instilling an aspect of the elite into items could help a company looking to grow their number of shoppers.
Capturing the essence of Gucci while still being completely comfortable and boasting the ability to keep you warm, the Gucci Aviator Hat brings you the best of both worlds. It also has a buckle strap on the chin to add a classic equestrian feel.
Complete with fur lining on the inside, the Gucci Aviator Hat is every bit luxurious as it is cozy.
Implications - Customers are seeking out an element of luxury in their purchases. Everyday products which feature some sort of prestige are appealing to consumers who can't afford the highest quality. Instilling an aspect of the elite into items could help a company looking to grow their number of shoppers.
Trend Themes
1. Luxury Everyday Products - Consumers desire everyday products with a touch of extravagance to add an element of prestige to their lifestyles.
2. Fur-lined Accessories - Fur-lined accessories present an opportunity to offer both luxury and warmth to customers during colder seasons.
3. Monogram Branding - Adding a brand's monogram or logo onto everyday products can add a prestigious touch to items.
Industry Implications
1. Fashion Accessories - Companies in the fashion accessories industry can consider adding luxurious elements, such as fur linings and monogram branding, to create more upscale products.
2. Winter Apparel - Businesses in the winter apparel industry should consider adding fur linings to hats, gloves, and jackets for added warmth and luxury.
3. Luxury Goods - Luxury goods companies can expand their offerings to include everyday items with elements of luxury, such as monogram branding, to appeal to a wider range of consumers.
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