Superdry Fuses Heritage and Adventure with its Aviator Range
Superdry's selection of Aviator jackets is impressive in terms of style and function for the fall season. The timeless structures deliver a blend of adventure and heritage. Coming in a variation of cuts and styles, it is bound to be the finishing piece to any outfit.
The Faux Shearling Cropped Aviator Jacket is optioned in Dark Brown with a cream shearling or all-black. It boasts a relaxed fit and cropped cut and lined with a borg collar. For those who prefer something that rests on the hip, the Faux Shearling Aviator Jacket is both retro and glamorous and secured with an asymmetric zip. The Faux Shearling Longline Aviator Coat is inspired by vintage designs and has a deep V-neckline, offering an elegantly warm look this season.
Image Credit: Superdry
The Faux Shearling Cropped Aviator Jacket is optioned in Dark Brown with a cream shearling or all-black. It boasts a relaxed fit and cropped cut and lined with a borg collar. For those who prefer something that rests on the hip, the Faux Shearling Aviator Jacket is both retro and glamorous and secured with an asymmetric zip. The Faux Shearling Longline Aviator Coat is inspired by vintage designs and has a deep V-neckline, offering an elegantly warm look this season.
Image Credit: Superdry
Trend Themes
1. Shearling-accented Outerwear - The integration of faux shearling in aviator jackets combines retro aesthetics with modern luxury.
2. Vintage-inspired Designs - A return to vintage designs in outerwear highlights a growing consumer desire for nostalgic yet functional fashion pieces.
3. Versatile Cuts and Styles - Offering a range of cuts and styles in aviator jackets ensures adaptability to diverse fashion preferences.
Industry Implications
1. Fashion Retail - The fashion retail industry benefits from diversified outerwear collections that cater to seasonal trends and timeless designs.
2. Sustainable Apparel - An emphasis on faux shearling in jackets aligns with the sustainable apparel industry's goals of reducing animal products in fashion.
3. Luxury Apparel - Luxury apparel brands can capitalize on the demand for premium, heritage-inspired outerwear that merges elegance with functionality.
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