The G-SHOCK Virtual World Collection Was Informed by Virtual Expereinces
Laura McQuarrie — November 2, 2021 — Fashion
References: gshock & prnewswire
Casio is expanding its G-SHOCK portfolio with the all-new G-SHOCK Virtual World collection for men featuring designs inspired by virtual experiences. With minimalist black bezels and sleek bands accented by blue-violet colors, the design of the timepieces "evokes a sense of digital culture and aesthetics."
The analog-digital styles bring familiar colorways to life, especially the ones that are often seen in video games, live events and concerts. The VR-inspired designs have been applied to G-SHOCK's most popular models: the GA2100, GA700 and GA900.
To go along with the release of the G-SHOCK Virtual World collection, there's an exclusive new landing page that has been created to walk customers through the collection and their technical features like shock and water resistance, daily alarms and more.
The analog-digital styles bring familiar colorways to life, especially the ones that are often seen in video games, live events and concerts. The VR-inspired designs have been applied to G-SHOCK's most popular models: the GA2100, GA700 and GA900.
To go along with the release of the G-SHOCK Virtual World collection, there's an exclusive new landing page that has been created to walk customers through the collection and their technical features like shock and water resistance, daily alarms and more.
Trend Themes
1. Vr-inspired Watches - The G-SHOCK Virtual World Collection is an example of the trend of using digital experiences to drive physical product design.
2. Analog-digital Hybrid Designs - The G-SHOCK Virtual World Collection represents the trend towards combining traditional analog watches with digital features and aesthetics inspired by technology and video games.
3. Minimalist Black and Blue-violet Colorways - The minimalist black and blue-violet colorways of the G-SHOCK Virtual World Collection represent the trend of using sleek colors and designs to create a futuristic digital aesthetic for physical products.
Industry Implications
1. Watchmaking - The G-SHOCK Virtual World Collection showcases innovative new designs for watchmaking inspired by digital experiences and color schemes.
2. Fashion and Accessories - The VR-inspired designs of the G-SHOCK Virtual World Collection represent an opportunity for disruptive innovation in the fashion and accessories industry by combining analog and digital design elements.
3. Technology - The G-SHOCK Virtual World Collection demonstrates the intersection of technology and physical products, creating opportunities for disruptive innovation in the tech industry with new digital-inspired designs for physical products.
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