BASF's Grow Smart Rewards Program Helps Arkansas Farmers
Justin Lam — May 2, 2018 — Business
References: agriculture.basf & cottongrower
In an effort to support Arkansas growers facing weed management issues, BASF is making changes to its Grow Smart Rewards program. Designed for "proactive and planning-minded growers," the updated program specifically gears itself for Arkansas farmers as a new ban on dicamba has limited their ability to combat herbicide resistance. To help farmers, the updated Grow Smart Rewards program will offer greater reward-earning methods for pairing BASF’s Verdict herbicide or Sharpen herbicide which have been proven to work in the same way as previous dicamba herbicides.
In order to draw more customers into the Grow Smart Rewards program, BASF is offering earning calculations for both legacy and new members to the program. These earning calculations will be used to calculate the amount of cash-back given to each grower and the company is even offering several different incentives for different combinations of herbicides purchased.
In order to draw more customers into the Grow Smart Rewards program, BASF is offering earning calculations for both legacy and new members to the program. These earning calculations will be used to calculate the amount of cash-back given to each grower and the company is even offering several different incentives for different combinations of herbicides purchased.
Trend Themes
1. Farmer-focused Reward Programs - The agricultural industry can expect more companies to create reward programs that provide incentives for farmers to use specific products with proven efficacy
2. Herbicide Alternatives - As farmers face new regulations on herbicides like dicamba, companies can take advantage of opportunities to create and market alternative herbicides that are just as effective
3. Precision Agriculture Technologies - With an increase in reward programs, farmers are likely to invest more in precision agriculture technologies that can help them maximize the benefits of these programs and gain deeper insights into their crop yields
Industry Implications
1. Agriculture - Companies within the agriculture industry can use this trend as an opportunity to create innovative reward programs that incentivize farmers to use specific products, ultimately increasing revenue and loyalty among their customer base
2. Herbicides - As farmers are forced to use alternative herbicides due to new regulations, companies in the herbicide industry can develop and market more environmentally friendly and effective herbicides that align with the needs of farmers
3. Precision Agriculture - As farmers become more invested in reward programs, companies that provide precision agriculture technologies can develop products and solutions that integrate with these programs to help farmers optimize their crop efficiency and maximize reward payouts
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