Tamayo Art Museum Uses Gory, Gripping Visuals to Entice Visitors
Vincent Salera — March 6, 2009 — Marketing
References: coloribus
These really gross-looking ads were produced for the Tamayo Art Museum. The first ad, for example, is trying to show that the art you will be able to experience in their gallery will be “heart pounding or heart stopping.”
I don’t know about you, but these ads do not make me want to go see art. Although the primary function of an ad is to “catch” your attention, there is a limit to everything. Unfortunately, these ads would work better for a horror flick than an art museum.
The ads were created by advertising agency Draftfcb México with creative direction by Yuri Alvarado, Luis Pedro González and Gustavo González. The copy was written by Ezra Mochón.
I don’t know about you, but these ads do not make me want to go see art. Although the primary function of an ad is to “catch” your attention, there is a limit to everything. Unfortunately, these ads would work better for a horror flick than an art museum.
The ads were created by advertising agency Draftfcb México with creative direction by Yuri Alvarado, Luis Pedro González and Gustavo González. The copy was written by Ezra Mochón.
Trend Themes
1. Shocking Advertising - Utilizing disturbing visuals to grab attention and engage viewers in promotional campaigns.
2. Emotional Impact Marketing - Creating advertisements that evoke strong emotional reactions to leave a lasting impression on audiences.
3. Controversial Art Promotion - Employing unconventional and controversial methods to attract visitors to art galleries and museums.
Industry Implications
1. Advertising - Opportunities to create disruptive and attention-grabbing campaigns that stand out in a crowded market.
2. Marketing - Innovative strategies for connecting with consumers on a deep emotional level to enhance brand loyalty and recognition.
3. Art and Cultural Institutions - Exploring unconventional approaches to promote art exhibitions and attract new audiences.
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