Morrisons' Grocery Store Print Ads Are Styled Like Wrapping Paper
Laura McQuarrie — December 17, 2014 — Marketing
This festive Christmas grocery store print campaign from Morrisons Supermarkets stages essentials for the holiday table like patterned prints on gift wrap.
These prints include Brussels sprouts, turkey, mince pies, carrots and slices of beef, laying out multiples of each food item in a way that suggests plenty of abundance for the holiday season. These food items are set against an opulent gold background and broken up by small sprinklings of spices, clustered seeds or other small embellishments. To compliment each festive print, the repeated images are overlayed with a gift tag that provides more information about each holiday food item that you'll find at Morrisons. Although it tends to go overlooked, being fortunate enough to enjoy treats like these during a nice Christmas meal is truly a gift in itself.
These prints include Brussels sprouts, turkey, mince pies, carrots and slices of beef, laying out multiples of each food item in a way that suggests plenty of abundance for the holiday season. These food items are set against an opulent gold background and broken up by small sprinklings of spices, clustered seeds or other small embellishments. To compliment each festive print, the repeated images are overlayed with a gift tag that provides more information about each holiday food item that you'll find at Morrisons. Although it tends to go overlooked, being fortunate enough to enjoy treats like these during a nice Christmas meal is truly a gift in itself.
Trend Themes
1. Festive Print Campaigns - Opportunities to create visually appealing and themed print campaigns for festive occasions.
2. Patterned Packaging - Innovative ways to incorporate patterned prints, like gift wrap, into product packaging.
3. Informative Gift Tags - Enhancements in providing product information through creative gift tag designs.
Industry Implications
1. Supermarkets - Supermarkets can leverage festive print campaigns to highlight holiday food items and drive sales.
2. Graphic Design - Graphic designers can explore opportunities for incorporating patterned prints into product packaging designs.
3. Retail - Retailers can take inspiration from informative gift tags to enhance consumer experience and provide useful product information.
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