The new Heinen's Grocery eCommerce Site was Built by Instacart
Michael Hemsworth — August 28, 2020 — Business
References: heinens & progressivegrocer
The new Heinen's grocery eCommerce site has been unveiled by the retailer to offer shoppers an easier way to get essentials and more. The project was completed by Instacart and provides shoppers with access to all their essential grocery products as well as options for getting them to their house by scheduling a delivery or curbside pickup. Additionally, the app can be used for browsing recipes, sales and coupons, and even has a shopping list builder to streamline the experience for users.
Heinen Co-CEO Jeff Heinen spoke on the new Heinen's grocery eCommerce site saying, "Heinen’s has always been committed to providing an outstanding customer experience. We are dedicated to ensuring we continue to serve our customers in the way that is best for them, and in an ever-changing industry, we know that comprehensive e-commerce is more important than ever. We’re pleased to deepen our partnership with Instacart to bring our stores to life online in an improved way through Instacart Enterprise. From loyalty integration to pickup and delivery, we’re providing customers with a digital solution that fits all of their shopping needs — whether they choose to get their groceries online or in-store.”
Heinen Co-CEO Jeff Heinen spoke on the new Heinen's grocery eCommerce site saying, "Heinen’s has always been committed to providing an outstanding customer experience. We are dedicated to ensuring we continue to serve our customers in the way that is best for them, and in an ever-changing industry, we know that comprehensive e-commerce is more important than ever. We’re pleased to deepen our partnership with Instacart to bring our stores to life online in an improved way through Instacart Enterprise. From loyalty integration to pickup and delivery, we’re providing customers with a digital solution that fits all of their shopping needs — whether they choose to get their groceries online or in-store.”
Trend Themes
1. Comprehensive Grocery Store Apps - Opportunity for grocery retailers to develop comprehensive e-commerce platforms for a seamless shopping experience.
2. Delivery and Curbside Pickup - Expanding delivery and curbside pickup options to enhance convenience and accessibility for grocery shoppers.
3. Integrated Shopping Experience - Integrating features like recipe browsing, sales and coupons, and shopping list builders into grocery store apps to streamline the user experience.
Industry Implications
1. Grocery Retail - The grocery retail industry can leverage comprehensive e-commerce platforms to attract and retain customers in an increasingly digital landscape.
2. Delivery Services - Opportunity for delivery service providers to collaborate with grocery retailers and enhance their offerings with delivery and curbside pickup options.
3. Mobile App Development - Mobile app developers can work with grocery retailers to create integrated shopping experiences that meet the evolving needs and preferences of consumers.
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