The Grillography Project Turns BBQ Food Into a Typeface
References: anti.as & foodiggity
BBQ fanatics will get a kick out of the Grillography typeface designed by graphic agency Anti, which creatively turned popular barbecuing foods into an alphabet font.
Anti developed Grillography to advertise a Scandinavian supermarket company called Rimi. The font consists of various grilled food items arranged into edible letters of the alphabet. Barbecued red onions, colorful peppers, hamburger patties, chicken and sausages are just some of the popular food items used to construct the Grillography typeface.
Several of the edible grilled letters were photographed and used to create typographic billboard ads that spelled out enticing summer-appropriate phrases such as, "BBQ season has arrived." The idea was to get consumers' mouths watering so that they would head over to Rimi's to pick up foods for their very own BBQ dinner.
Anti developed Grillography to advertise a Scandinavian supermarket company called Rimi. The font consists of various grilled food items arranged into edible letters of the alphabet. Barbecued red onions, colorful peppers, hamburger patties, chicken and sausages are just some of the popular food items used to construct the Grillography typeface.
Several of the edible grilled letters were photographed and used to create typographic billboard ads that spelled out enticing summer-appropriate phrases such as, "BBQ season has arrived." The idea was to get consumers' mouths watering so that they would head over to Rimi's to pick up foods for their very own BBQ dinner.
Trend Themes
1. Food Font Trend - Brands can utilize unique food fonts for marketing and advertising campaigns to create enticing and interactive messaging.
2. Edible Advertising Trend - Companies can create edible materials for advertising purposes to grab the attention of potential consumers in unique and memorable ways.
3. Food Art Trend - The use of food to create art and unique designs can be a creative way to engage with consumers and generate interest in a brand or product.
Industry Implications
1. Supermarkets - Supermarkets can create unique in-store marketing campaigns with food fonts and edible advertising to attract potential customers and increase sales.
2. Restaurants - Restaurants can use food art in their menu designs to create visually appealing and interactive menus that enhance the overall dining experience for customers.
3. Graphic Design - Graphic design agencies can capitalize on the unique trend of food fonts and create innovative marketing campaigns for their clients that stand out from traditional advertising methods.
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