The Grey Goose Riviera Bottle Design is Designed by Maison Labiche
Michael Hemsworth — May 7, 2019 — Lifestyle
References: greygoose & thespiritsbusiness
The new Grey Goose Riviera bottle design has been designed by Maison Labiche as part of the brand's annual Riviera Series and conveys a carefree summertime aesthetic for consumers to appreciate.
The bottle design has been launched alongside a new capsule collection that includes clothing and accessories to let fans of the brands incorporate more of the line into their lifestyle. The bottle itself features a label with an embroidery-style font and the words "Live Victoriously" as part of the brand's new marketing ethos.
Global Chief Marketing Officer at Grey Goose Lee Applbaum spoke on the new Grey Goose Riviera bottle design saying, "This summer, the collaboration between Grey Goose and Maison Labiche and the accompanying designs on our limited edition bottle and capsule collection seek to remind us that every moment, no matter how ephemeral, is an opportunity to create a life-long memory.”
The bottle design has been launched alongside a new capsule collection that includes clothing and accessories to let fans of the brands incorporate more of the line into their lifestyle. The bottle itself features a label with an embroidery-style font and the words "Live Victoriously" as part of the brand's new marketing ethos.
Global Chief Marketing Officer at Grey Goose Lee Applbaum spoke on the new Grey Goose Riviera bottle design saying, "This summer, the collaboration between Grey Goose and Maison Labiche and the accompanying designs on our limited edition bottle and capsule collection seek to remind us that every moment, no matter how ephemeral, is an opportunity to create a life-long memory.”
Trend Themes
1. Brand Collaboration - The Grey Goose Riviera bottle design collaboration with Maison Labiche shows an opportunity for brands to collaborate and create new products.
2. Summer-themed Products - The Grey Goose Riviera bottle design and capsule collection demonstrates an opportunity for companies to create summer-themed products to appeal to consumers during the summer months.
3. Embroidery-style Marketing - The Grey Goose Riviera bottle design featuring an embroidery-style font shows an opportunity for brands to incorporate unique and eye-catching visuals in their marketing campaigns.
Industry Implications
1. Alcohol Industry - The Grey Goose Riviera bottle design featuring a new label and marketing ethos demonstrates an opportunity for alcohol companies to differentiate themselves with unique designs and branding strategies.
2. Fashion Industry - The Grey Goose Riviera capsule collection, which includes clothing and accessories, shows an opportunity for fashion brands to collaborate with other industries like alcohol to create new product lines and boost sales.
3. Marketing Industry - The Grey Goose Riviera bottle design featuring a unique embroidery-style font and marketing ethos shows an opportunity for marketing companies to help clients create eye-catching and innovative marketing campaigns.
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