thisisneverthat and Gregory Team Up On new Baggage Capsule
Niko Pajkovic — January 18, 2022 — Fashion
References: intl.thisisneverthat & hypebeast
South Korean streetwear label thisisneverthat has partnered with outdoor apparel and accessories brand Gregory to launch a high-performance baggage capsule.
The thisisneverthat x Gregory collection consists of a wide range of everyday carry options that focus on ergonomic design. Headlining the capsule is a classic day pack that draws inspiration from the 1970s. The unique day pack arrives featuring a variety of convenient pockets and padded sleeves while boasting a notably robust build. Elsewhere, the collection includes a sling pouch and a padded case, offering customers a smaller, more versatile baggage option.
The entire collection is delivered in a striking and distinctly vintage color palette consisting of 'Coyote' and 'Gunmetal' hues. According to the brands, the new thisisneverthat x Gregory capsule will go on sale at thisisneverthat’s flagship stores on January 18.
Image Credit: Thisisneverthat
The thisisneverthat x Gregory collection consists of a wide range of everyday carry options that focus on ergonomic design. Headlining the capsule is a classic day pack that draws inspiration from the 1970s. The unique day pack arrives featuring a variety of convenient pockets and padded sleeves while boasting a notably robust build. Elsewhere, the collection includes a sling pouch and a padded case, offering customers a smaller, more versatile baggage option.
The entire collection is delivered in a striking and distinctly vintage color palette consisting of 'Coyote' and 'Gunmetal' hues. According to the brands, the new thisisneverthat x Gregory capsule will go on sale at thisisneverthat’s flagship stores on January 18.
Image Credit: Thisisneverthat
Trend Themes
1. Vintage-inspired Luggage - The trend of creating modern luggage collections with vintage-inspired designs presents an opportunity for companies to offer unique and stylish products that appeal to consumers seeking nostalgia.
2. Ergonomic Design - The trend of emphasizing ergonomic design in luggage collections provides an opportunity for companies to create products that prioritize function and comfort for consumers on-the-go.
3. Everyday Carry Options - The trend of expanding luggage collections to include everyday carry options such as pouches and cases creates an opportunity for companies to offer versatile products that cater to consumers' varying needs and preferences.
Industry Implications
1. Fashion and Apparel - Fashion and apparel companies can take advantage of the trend of vintage-inspired luggage collections to expand their product offerings and appeal to consumers seeking unique and stylish accessories.
2. Outdoor and Adventure - Companies in the outdoor and adventure industry can utilize the trend of emphasizing ergonomic design in luggage collections to create products that cater to consumers' needs for comfort and functionality during outdoor activities.
3. Technology - The trend of expanding luggage collections to include everyday carry options presents an opportunity for technology companies to create products such as padded cases that cater to consumers' needs for protection and portability of electronic devices.
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