Greg Krause Uses JetBlue Promotion to Raise Funds for Zambia School
Marissa Brassfield — September 10, 2009 — Marketing
References: 30daysonjetblue & simpliflying
Last month, we wrote about JetBlue’s $600 fly-all-you-want monthly promotion, and Greg Krause is a JetBlue ticket-holder who will use his jet-setting for a charitable cause. Greg Krause plans to fly over 55,500 miles in 30 days to hit 24 different cities in an effort to raise funds for a tiny elementary school his parents started for Zambia orphans.
Greg Krause’s whirlwind JetBlue trip will hopefully raise enough money to buy a reliable 4x4 vehicle for the 75-student school in Macha, Zambia. Krause is documenting his trip both at 30DaysonJetBlue.com and on Twitter (@jetblueflyer).
Greg Krause’s whirlwind JetBlue trip will hopefully raise enough money to buy a reliable 4x4 vehicle for the 75-student school in Macha, Zambia. Krause is documenting his trip both at 30DaysonJetBlue.com and on Twitter (@jetblueflyer).
Trend Themes
1. Charitable Jet-setting - Charitable jet-setting initiatives can be leveraged by airlines to launch similar fundraising campaigns that will encourage more travelers to take up such causes.
2. $600 Fly-all-you-want Monthly Promotion - $600 fly-all-you-want monthly promotion and other similar offers can be used by airlines to improve their Corporate Social Responsibility profile.
3. Social Media Advocacy - Social media advocacy can be harnessed by Charitable organizations and non-profits to increase awareness and funding for their cause.
Industry Implications
1. Airlines - Airlines can leverage their CSR profile by partnering with Charitable organizations or by launching their own charitable initiatives.
2. Non-profits and Charitable Organizations - Non-profits and Charitable organizations can utilise social media to increase awareness and funding for their cause.
3. Education - More successful CSR initiatives can be used by airlines to fund education programs in developing countries.
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