Coolgreens' 50/50 Bowl Provides a Mix of Grains & Greens
Laura McQuarrie — October 25, 2019 — Lifestyle
References: coolgreens & restaurantmagazine
Coolgreens launched a new 50/50 Bowl that offers a healthy balance of warm farro and cool kale with other ingredients like roasted chicken, sweet potatoes, dried cranberries, shredded carrots and sliced almonds, all united by a house-made honey lime dressing. The new menu offering appeals to guests who are looking for a meal that's hearty and healthy, especially as the high-protein, high-fiber ancient whole grain is becoming a popular substitute for pasta and rice, and makes a great base for a meal bowl. Thanks to the inclusion of farro and other nourishing ingredients, the Coolgreens bowl is full of protein, healthy sources of fat and fiber.
According to Coolgreens CEO Robert Lee, “The 50/50 Bowl offers both grains and greens, which is something that is rare to find among our competitors."
According to Coolgreens CEO Robert Lee, “The 50/50 Bowl offers both grains and greens, which is something that is rare to find among our competitors."
Trend Themes
1. Whole Grain Bowls - Opportunity for restaurants and food companies to create their own versions of balanced grain bowls to appeal to health-conscious consumers.
2. Whole Grain as a Substitute - Opportunity for food companies to innovate and promote whole grain as a substitute for pasta and rice in traditional dishes.
3. Healthy Meal Options - Opportunity for food companies to focus on creating healthy and balanced meal options to cater to the growing demand for health-conscious food choices.
Industry Implications
1. Restaurant - Restaurants can take advantage of the trend by offering whole grain bowls on their menu.
2. Food Manufacturing - Food manufacturers can develop and promote whole grain products as a healthy substitute for traditional carbohydrate sources.
3. Health and Fitness - Health and fitness companies can create meal plans around balanced grain and vegetable bowls to cater to consumers looking to improve their diets and maintain a healthy lifestyle.
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