The Greenpeace Expo by De Organisatie Promotes Marine Reserves
Jana Pijak — July 15, 2012 — Art & Design
References: greenpeace.org & frameweb
The Greenpeace Expo by De Organisatie is a lighting installation at the Rotterdam Zoo Oceanium. Shining a light on marine life reserves and their benefits, this aquatic exhibit aims to educate while allowing its visitors to experience sensory space.
Creating an abstract aquatic world, designer Kimmo de Reuver creates an illuminated structure that changes from blue to red. While the blue exhibit represents life with marine reserves, its crimson counterpart represents a world without them.
This environmentally centered concept allows its visitors to understand the benefit of the reserves and the potential risks involved if they did not exist. Through the transformation of space, the Greenpeace Expo by De Organisatie explores the evolution of aquatic life forms and their need to be protected in the ever-changing world.
Creating an abstract aquatic world, designer Kimmo de Reuver creates an illuminated structure that changes from blue to red. While the blue exhibit represents life with marine reserves, its crimson counterpart represents a world without them.
This environmentally centered concept allows its visitors to understand the benefit of the reserves and the potential risks involved if they did not exist. Through the transformation of space, the Greenpeace Expo by De Organisatie explores the evolution of aquatic life forms and their need to be protected in the ever-changing world.
Trend Themes
1. Interactive Lighting Installations - Opportunities exist to create immersive and educational experiences through interactive lighting installations.
2. Environmental Education Exhibits - Disruptive innovation opportunities can be found in developing exhibits that raise awareness about environmental issues and promote conservation.
3. Visual Representation of Impact - There is potential for creating impactful exhibits that visually demonstrate the positive and negative effects of certain actions or initiatives.
Industry Implications
1. Tourism and Attractions - The tourism and attractions industry can explore innovative ways to engage visitors and encourage environmental awareness through unique lighting installations.
2. Conservation Organizations - Conservation organizations have an opportunity to utilize visual representations and experiential exhibits to educate the public about environmental issues and promote their initiatives.
3. Event and Exhibition Industry - The event and exhibition industry can incorporate interactive lighting installations and environmental education exhibits to enhance visitor experiences and communicate key messages.
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