Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,692 inspiring examples.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,692 cutting edge ideas.

Immersive Digital Retail Experiences

Clean the Sky - Positive Eco Trends & Breakthroughs

Green Room and PUMA Launched a New City Store Experience

— July 11, 2019 — Marketing
Green Room and Puma have partnered to launch an all-digital experiential element for its newest City Store in Manchester. The launch arrived just in time for PUMA's new partnership with Manchester City and was inspired by the city's vibrant and diverse culture.

The event includes four areas: "windows and external facade graphics, a giant landing zone on the ground floor, an interactive boot wall and the stairwell and lift zone." The store has been transformed with large vinyl wraps that attract individuals at key transportation links as they approach the stadium.

The experiential event will focus on new touch screen games that fans can play in-store, including 'Home kit,' 'Away Kit,' 'Customization,' and 'Predict the Game.' This dynamic store experience will sure to garner consumer loyalty and tribalism.
Trend Themes
1. All-digital Experiential - The partnership between Green Room and PUMA in launching an all-digital experiential element for its City Store in Manchester presents opportunities for immersive customer engagement.
2. Interactive Touch Screen Games - The inclusion of touch screen games like 'Home kit,' 'Away Kit,' 'Customization,' and 'Predict the Game' in PUMA's City Store highlights the potential of interactive experiences in driving consumer loyalty.
3. Vibrant Vinyl Wraps - The use of large vinyl wraps at key transportation links near the PUMA City Store in Manchester demonstrates the disruptive potential of immersive visual branding strategies.
Industry Implications
1. Retail - The Green Room and PUMA collaboration showcases how the retail industry can leverage immersive digital experiences to enhance customer engagement and drive sales.
2. Sports Apparel - PUMA's all-digital City Store concept highlights the opportunities for the sports apparel industry to create interactive shopping experiences that resonate with fans and build brand loyalty.
3. Marketing and Advertising - The use of vibrant vinyl wraps and interactive touch screen games in the PUMA City Store exemplifies innovative marketing and advertising tactics that engage customers on a deeper level.
6
Score
Popularity
Activity
Freshness