Greater Chicago Food Depository Campaign
References: every1can.org & coloribus
What looks like an ad for an expensive and luxurious product is actually a call for help by the Greater Chicago Food Depository.
Created by the ever talented Leo Burnett ad agency, Chicago, the disguised ads made a point by showing basic food items such as soup, groceries, broccoli and a peanut-butter & jam sandwich being advertised as if it was the hottest new bag from LV or Prada.
The ads then inform the viewers that, “Food shouldn’t feel like a luxury” and proceed to ask for a donation to their foundation.
The ads were photographed by Liz Von Hoene with art direction by Stephanie Simpson and copy by Dave Derrick.
Created by the ever talented Leo Burnett ad agency, Chicago, the disguised ads made a point by showing basic food items such as soup, groceries, broccoli and a peanut-butter & jam sandwich being advertised as if it was the hottest new bag from LV or Prada.
The ads then inform the viewers that, “Food shouldn’t feel like a luxury” and proceed to ask for a donation to their foundation.
The ads were photographed by Liz Von Hoene with art direction by Stephanie Simpson and copy by Dave Derrick.
Trend Themes
1. Deceptive Nonprofit Ads - Nonprofit organizations are taking a cue from Leo Burnett and using deceptive advertising to garner attention for their cause.
2. Luxury Parody Ads - The trend of luxury parody ads has grown in popularity as brands seek to create buzz and stand out in a crowded market.
3. Socially Conscious Advertising - Brands are adopting a more socially conscious approach to advertising, using their platform to raise awareness for important issues and causes.
Industry Implications
1. Advertising - The advertising industry has an opportunity to use their creative skills to make an impact and create ads that raise awareness for important issues.
2. Nonprofit - Nonprofit organizations can use the power of deceptive advertising to grab people's attention and raise funds for their cause.
3. Luxury - Luxury brands have an opportunity to create parody ads that poke fun at their own industry and use their platform to raise awareness for important issues.
3.1
Score
Popularity
Activity
Freshness
