The Great Gatsby Movie Promo is Out and Glitzy
Jennifer Gosnell — May 24, 2012 — Marketing
The greatly anticipated Great Gatsby movie promo has been released and is incredibly intense and luxurious from first viewing. With the super star-studded cast, the Baz Lurhmann-directed trailer is truly going to be get people excited for next winter. What's standing out most for many, however, is the perfectly executed mix of era influences here, as while the aesthetics of the trailer are accurate for the 1920s, its soundtrack is very right now.
Based on the classic novel by F. Scott Fitzgerald, the 1920s love story is set to be a huge hit. Played by Leonardo DiCaprio, Gatsby is the epitome of the 1920s extravagant millionaire. Alongside Tobey Maguire (Nick Carraway) and Carey Mulligan (Daisy Buchanan), DiCaprio's leading role is sure to arouse some critics, but could be another giant leap for his already extraordinary career.
With the modern soundtrack (Jack White and Kanye West thus far), the film is setting itself up to be epic, much like the book it was derived from.
Based on the classic novel by F. Scott Fitzgerald, the 1920s love story is set to be a huge hit. Played by Leonardo DiCaprio, Gatsby is the epitome of the 1920s extravagant millionaire. Alongside Tobey Maguire (Nick Carraway) and Carey Mulligan (Daisy Buchanan), DiCaprio's leading role is sure to arouse some critics, but could be another giant leap for his already extraordinary career.
With the modern soundtrack (Jack White and Kanye West thus far), the film is setting itself up to be epic, much like the book it was derived from.
Trend Themes
1. Era-fusing Soundtracks - The Great Gatsby's use of modern music to complement its 1920s aesthetic creates innovative soundtrack opportunities for period pieces.
2. Star-studded Movie Trailers - The Great Gatsby's heavily promoted and glamorous trailer starring A-list celebrities opens new doors to the use of celebrity power in movie marketing.
3. Remakes of Classic Novels on the Big Screen - The Great Gatsby's anticipated release shows the potential in updating old literary works with modern twists to appeal to a new generation of audiences.
Industry Implications
1. Film and Sound Production - The innovative mix of era-fusing soundtracks and visuals seen in The Great Gatsby presents a new opportunity for studios to produce unique cinematic experiences.
2. Celebrity-driven Marketing Campaigns - The Great Gatsby's buzz-worthy trailer featuring A-list celebrities showcases the value of using star power to market products and services.
3. Literary Adaptations for Film - The successful adaptation of The Great Gatsby exemplifies the potential in bringing classic novels to the big screen with a modern twist to captivate contemporary audiences.
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